Category AI Visibility Report
Fertilizers AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈46,481
Est. AI queries / month
30
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 30 buyer topics in Fertilizers across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 46,481 AI queries per month.
- Espoma leads the AI shelf with 16.7% of brand mentions, followed by Anderson (8.4%) and Miracle-Gro (6.1%). The top three hold 31.2% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “fertilizers for cactus” (top keyword “fertilizers for cactus”, ~6,600 searches/mo).
- AI answers lean on reddit.com most (12.2% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Espoma | 1,217 | 16.7% |
| 2 | Anderson | 610 | 8.4% |
| 3 | Miracle-Gro | 447 | 6.1% |
| 4 | Dr. Earth | 401 | 5.5% |
| 5 | Scott | 382 | 5.2% |
| 6 | Osmocote | 318 | 4.4% |
| 7 | Milorganite | 191 | 2.6% |
| 8 | Scotts Turf Builder | 181 | 2.5% |
| 9 | Pennington | 163 | 2.2% |
| 10 | GreenView | 163 | 2.2% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| fertilizers for cactus | ≈6,944 | fertilizers for cactus | 6,600 |
| fertilizers for palm trees | ≈6,117 | palm tree fertilizers | 9,900 |
| weed and feed fertilizers | ≈6,081 | weed and feed fertilizer | 6,600 |
| fertilizers for hibiscus | ≈5,818 | hibiscus fertilizers | 9,900 |
| fertilizers for azaleas | ≈5,653 | fertilizers for azaleas | 6,600 |
| cool-season grass fertilizers | ≈5,562 | cool-season grass fertilizer | 5,400 |
| fertilizers for bermuda grass | ≈5,331 | bermuda grass fertilizer | 5,400 |
| fertilizers for st augustine grass | ≈4,975 | fertilizer for st augustine grass | 4,400 |
| lawn fertilizers | — | lawn fertilizer | 40,500 |
| orchid fertilizers | — | fertilizers for orchids | 90,500 |
| aquarium plant fertilizers | — | aquatic plant fertilizers | 6,600 |
| bonsai fertilizers | — | bonsai fertilizers | 12,100 |
| plant fertilizers | — | fertilizers in plants | 27,100 |
| organic fertilizers for vegetables | — | organic vegetable fertilizers | 5,400 |
| slow-release fertilizers | — | slow release lawn fertilizers | 18,100 |
| fertilizers for blueberries | — | fertilizers for blueberries | 6,600 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 204 | 12.2% |
| bobvila.com | 201 | 12% |
| ufl.edu | 181 | 10.8% |
| umn.edu | 173 | 10.3% |
| psu.edu | 88 | 5.3% |
| ucanr.edu | 81 | 4.8% |
| extension.org | 67 | 4% |
| bhg.com | 56 | 3.3% |
Related category reports
FAQ
Which brands do AI assistants recommend most for fertilizers?
Over the last 30 days the top brands by AI mention share are: Espoma (16.7%), Anderson (8.4%), Miracle-Gro (6.1%), Dr. Earth (5.5%), Scott (5.2%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about fertilizers?
GEOly estimates ~46,481 AI queries per month in this category across 30 buyer topics, led by “fertilizers for cactus”.
Which sources do AI engines cite for fertilizers?
The most-cited domains are: reddit.com, bobvila.com, ufl.edu, umn.edu, psu.edu. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.