Category AI Visibility Report
Protein Supplements AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈81,886
Est. AI queries / month
16
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 16 buyer topics in Protein Supplements across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 81,886 AI queries per month.
- Dymatize leads the AI shelf with 7.2% of brand mentions, followed by Transparent Labs (6.7%) and Optimum Nutrition (6.6%). The top three hold 20.5% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “grass fed protein supplements” (top keyword “grass fed whey protein powder”, ~33,100 searches/mo).
- AI answers lean on reddit.com most (21.2% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Dymatize | 512 | 7.2% |
| 2 | Transparent Labs | 482 | 6.7% |
| 3 | Optimum Nutrition | 469 | 6.6% |
| 4 | Fairlife | 405 | 5.7% |
| 5 | Orgain | 308 | 4.3% |
| 6 | Isopure Water | 249 | 3.5% |
| 7 | Sunwarrior | 193 | 2.7% |
| 8 | NOW Sports | 182 | 2.5% |
| 9 | OWYN | 176 | 2.5% |
| 10 | Garden of Life | 171 | 2.4% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| grass fed protein supplements | ≈28,853 | grass fed whey protein powder | 33,100 |
| protein bar supplements | ≈24,017 | puff protein bars | 18,100 |
| unflavored protein supplements | ≈16,639 | unflavored protein powder | 18,100 |
| protein supplements for older adults | ≈12,377 | protein powder for seniors | 9,900 |
| organic protein supplements | — | organic protein powder | 27,100 |
| clear protein supplements | — | protein water | 33,100 |
| pea protein supplements | — | pea protein powder | 22,200 |
| protein supplements for muscle gain | — | protein powder for muscle gain | 135,000 |
| whey protein supplements | — | whey protein powder | 301,000 |
| protein supplements for muscle recovery | — | protein shakes for muscle recovery | 33,100 |
| protein supplements for weight loss | — | protein powder for weight loss | 49,500 |
| protein shake supplements | — | protein shakes | 301,000 |
| vegan protein supplements | — | vegan protein powder | 74,000 |
| protein powder supplements | — | protein powder | 301,000 |
| best protein supplements | — | protein | 301,000 |
| lactose free protein supplements | — | lactose free protein shakes | 74,000 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 324 | 21.2% |
| healthline.com | 207 | 13.5% |
| nih.gov | 199 | 13% |
| barbend.com | 100 | 6.5% |
| verywellfit.com | 83 | 5.4% |
| forbes.com | 58 | 3.8% |
| foodnetwork.com | 40 | 2.6% |
| health.com | 40 | 2.6% |
Related category reports
FAQ
Which brands do AI assistants recommend most for protein supplements?
Over the last 30 days the top brands by AI mention share are: Dymatize (7.2%), Transparent Labs (6.7%), Optimum Nutrition (6.6%), Fairlife (5.7%), Orgain (4.3%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about protein supplements?
GEOly estimates ~81,886 AI queries per month in this category across 16 buyer topics, led by “grass fed protein supplements”.
Which sources do AI engines cite for protein supplements?
The most-cited domains are: reddit.com, healthline.com, nih.gov, barbend.com, verywellfit.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.