Category AI Visibility Report
Plaster AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈9,405
Est. AI queries / month
12
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 12 buyer topics in Plaster across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 9,405 AI queries per month.
- USG leads the AI shelf with 17.3% of brand mentions, followed by USG Sheetrock (10.7%) and DAP (10.3%). The top three hold 38.3% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Tadelakt plaster” (top keyword “tadelakt plaster”, ~2,900 searches/mo).
- AI answers lean on usg.com most (39.6% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | USG | 618 | 17.3% |
| 2 | USG Sheetrock | 381 | 10.7% |
| 3 | DAP | 370 | 10.3% |
| 4 | Earthaus Tadelakt | 175 | 4.9% |
| 5 | Imperial | 153 | 4.3% |
| 6 | Diamond | 139 | 3.9% |
| 7 | Gold Bond | 114 | 3.2% |
| 8 | VASARI | 75 | 2.1% |
| 9 | La San Marco | 74 | 2.1% |
| 10 | Zinsser | 65 | 1.8% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Tadelakt plaster | ≈3,176 | tadelakt plaster | 2,900 |
| Veneer plaster | ≈3,124 | veneer plaster | 1,600 |
| Plaster for fireplaces | ≈3,105 | fireplace plaster | 1,900 |
| Venetian plaster | — | venetian plaster | 27,100 |
| Lime plaster | — | lime plaster | 5,400 |
| Pottery plaster | — | plaster molding | 2,900 |
| Plaster of Paris plaster | — | plaster of plaster | 49,500 |
| Pool plaster | — | pool plaster | 4,400 |
| Plaster repair | — | spackle for holes in wall | 3,600 |
| Plaster for drywall | — | drywall hole filler | 2,900 |
| Gypsum plaster | — | gypsum plaster | 5,400 |
| Lath and plaster | — | lath and plaster | 8,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| usg.com | 378 | 39.6% |
| reddit.com | 129 | 13.5% |
| thisoldhouse.com | 84 | 8.8% |
| dap.com | 32 | 3.4% |
| homedepot.com | 30 | 3.1% |
| finehomebuilding.com | 28 | 2.9% |
| tadelakt.com | 25 | 2.6% |
| pebbletec.com | 19 | 2% |
Related category reports
FAQ
Which brands do AI assistants recommend most for plaster?
Over the last 30 days the top brands by AI mention share are: USG (17.3%), USG Sheetrock (10.7%), DAP (10.3%), Earthaus Tadelakt (4.9%), Imperial (4.3%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about plaster?
GEOly estimates ~9,405 AI queries per month in this category across 12 buyer topics, led by “Tadelakt plaster”.
Which sources do AI engines cite for plaster?
The most-cited domains are: usg.com, reddit.com, thisoldhouse.com, dap.com, homedepot.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.