Category AI Visibility Report
Paints AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈138,546
Est. AI queries / month
27
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 27 buyer topics in Paints across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 138,546 AI queries per month.
- Behr leads the AI shelf with 9.6% of brand mentions, followed by Rust-Oleum (6.8%) and Benjamin Moore (6.1%). The top three hold 22.5% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “paints for rocks” (top keyword “rock paints”, ~22,200 searches/mo).
- AI answers lean on reddit.com most (23.6% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Behr | 960 | 9.6% |
| 2 | Rust-Oleum | 684 | 6.8% |
| 3 | Benjamin Moore | 615 | 6.1% |
| 4 | Sherwin-Williams | 523 | 5.2% |
| 5 | Winsor & Newton | 472 | 4.7% |
| 6 | Liquitex | 462 | 4.6% |
| 7 | Golden | 219 | 2.2% |
| 8 | DecoArt | 214 | 2.1% |
| 9 | Zinsser | 210 | 2.1% |
| 10 | Holbein | 196 | 2% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| paints for rocks | ≈23,158 | rock paints | 22,200 |
| bathtub paints | ≈22,514 | bathtub paint | 22,200 |
| bathroom paints | ≈21,418 | bathroom paints | 22,200 |
| ceiling paints | ≈19,861 | ceiling paint | 22,200 |
| paints for tiles | ≈18,712 | paints for tiles | 18,100 |
| paints that glow in the dark | ≈16,493 | paints that glow in the dark | 22,200 |
| paints for decks | ≈16,390 | deck paints | 18,100 |
| watercolor paints | — | painting with watercolor paints | 90,500 |
| interior paints | — | interior paints near me | 135,000 |
| acrylic paints | — | acrylic paint | 90,500 |
| face and body paints | — | face paint | 74,000 |
| chalk paints | — | chalk paint | 40,500 |
| gouache paints | — | gouache paint | 40,500 |
| oil paints | — | bob ross paints | 49,500 |
| all in one paints | — | beyond paint | 22,200 |
| paints for ceramics | — | ceramic paints near me | 22,200 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 434 | 23.6% |
| benjaminmoore.com | 141 | 7.7% |
| sherwin-williams.com | 99 | 5.4% |
| rustoleum.com | 90 | 4.9% |
| bobvila.com | 89 | 4.8% |
| behr.com | 77 | 4.2% |
| consumerreports.org | 64 | 3.5% |
| thisoldhouse.com | 40 | 2.2% |
Related category reports
FAQ
Which brands do AI assistants recommend most for paints?
Over the last 30 days the top brands by AI mention share are: Behr (9.6%), Rust-Oleum (6.8%), Benjamin Moore (6.1%), Sherwin-Williams (5.2%), Winsor & Newton (4.7%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about paints?
GEOly estimates ~138,546 AI queries per month in this category across 27 buyer topics, led by “paints for rocks”.
Which sources do AI engines cite for paints?
The most-cited domains are: reddit.com, benjaminmoore.com, sherwin-williams.com, rustoleum.com, bobvila.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.