Category AI Visibility Report
Parkas AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈7,520
Est. AI queries / month
11
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 11 buyer topics in Parkas across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 7,520 AI queries per month.
- The North Face leads the AI shelf with 15.7% of brand mentions, followed by Patagonia (14.1%) and Canada Goose (8.6%). The top three hold 38.4% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “ski parkas” (top keyword “mens ski parkas on sale”, ~2,900 searches/mo).
- AI answers lean on outdoorgearlab.com most (37% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | The North Face | 991 | 15.7% |
| 2 | Patagonia | 892 | 14.1% |
| 3 | Canada Goose | 547 | 8.6% |
| 4 | L.L.Bean | 338 | 5.3% |
| 5 | Fjällräven | 320 | 5.1% |
| 6 | Outdoor Research | 286 | 4.5% |
| 7 | Arc'teryx | 269 | 4.3% |
| 8 | Quince | 244 | 3.9% |
| 9 | Feathered Friends | 224 | 3.5% |
| 10 | Mountain Hardwear | 174 | 2.7% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| ski parkas | ≈2,650 | mens ski parkas on sale | 2,900 |
| expedition parkas | ≈2,569 | expedition parkas | 1,900 |
| long parkas | ≈2,301 | long parkas womens | 2,400 |
| best parkas | — | parkas | 60,500 |
| plus size parkas | — | plus size winter parkas | 6,600 |
| down parkas | — | winter down parkas | 5,400 |
| waterproof parkas | — | gore tex rain parkas | 8,100 |
| winter parkas | — | patagonia winter parkas | 8,100 |
| men's parkas | — | best winter parkas for men | 12,100 |
| parkas with fur | — | fur parkas | 1,000 |
| women's parkas | — | ladies parkas | 8,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| outdoorgearlab.com | 247 | 37% |
| reddit.com | 133 | 19.9% |
| patagonia.com | 56 | 8.4% |
| outdoorlife.com | 29 | 4.3% |
| gearjunkie.com | 24 | 3.6% |
| travelandleisure.com | 18 | 2.7% |
| gq.com | 13 | 1.9% |
| canadagoose.com | 13 | 1.9% |
Related category reports
FAQ
Which brands do AI assistants recommend most for parkas?
Over the last 30 days the top brands by AI mention share are: The North Face (15.7%), Patagonia (14.1%), Canada Goose (8.6%), L.L.Bean (5.3%), Fjällräven (5.1%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about parkas?
GEOly estimates ~7,520 AI queries per month in this category across 11 buyer topics, led by “ski parkas”.
Which sources do AI engines cite for parkas?
The most-cited domains are: outdoorgearlab.com, reddit.com, patagonia.com, outdoorlife.com, gearjunkie.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.