Category AI Visibility Report
Clothing AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈357,132
Est. AI queries / month
289
Buyer topics monitored
222
Brands on the AI shelf
29
Categories covered
Key insights
- Over the last 30 days, GEOly monitored 289 buyer topics in Clothing across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 357,132 AI queries per month.
- Quince leads the AI shelf with 3.9% of brand mentions, followed by Patagonia (1.7%) and Smartwool (1.3%). The top three hold 6.9% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “no-show socks” (top keyword “socks no show”, ~33,100 searches/mo).
- AI answers lean on reddit.com most (29.7% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Quince | 5,181 | 3.9% |
| 2 | Patagonia | 2,322 | 1.7% |
| 3 | Smartwool | 1,730 | 1.3% |
| 4 | Lands' End | 1,495 | 1.1% |
| 5 | L.L.Bean | 1,489 | 1.1% |
| 6 | Modibodi | 1,476 | 1.1% |
| 7 | FIGS | 1,319 | 1% |
| 8 | The North Face | 1,253 | 0.9% |
| 9 | Frogg Toggs | 1,109 | 0.8% |
| 10 | Cherokee | 1,050 | 0.8% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| no-show socks | ≈41,216 | socks no show | 33,100 |
| ankle socks | ≈30,858 | ankle socks | 40,500 |
| scrubs pants | ≈27,806 | pant scrubs | 14,800 |
| thigh-high socks | ≈24,694 | thigh-high socks | 33,100 |
| wool socks | ≈20,141 | socks wool | 33,100 |
| dressy kids' outfits | ≈17,187 | kids suits | 9,900 |
| Prom suits | ≈15,900 | suits for a prom | 22,200 |
| Wedding suits | ≈15,764 | suits weddings | 22,200 |
| scrubs jackets | ≈15,219 | jacket scrubs | 14,800 |
| baby kids' outfits | ≈13,269 | baby outfits | 8,100 |
| cotton cardigans | ≈7,660 | cardigans cotton | 8,100 |
| button up cardigans | ≈7,487 | button up cardigans | 6,600 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 4,808 | 29.7% |
| outdoorgearlab.com | 755 | 4.7% |
| goodhousekeeping.com | 530 | 3.3% |
| target.com | 428 | 2.6% |
| verywellfit.com | 252 | 1.6% |
| gq.com | 241 | 1.5% |
| outdoorlife.com | 199 | 1.2% |
| whowhatwear.com | 182 | 1.1% |
Category reports inside
| Category | Est. AI queries / mo | Topics | Top brand in AI |
|---|---|---|---|
| Socks | ≈116,909 | 14 | Darn Tough |
| Scrubs | ≈43,025 | 7 | FIGS |
| Suits | ≈31,664 | 9 | SuitSupply |
| Kids' Outfits | ≈30,456 | 7 | Hanna Andersson |
| Cardigans | ≈29,844 | 17 | Quince |
| Blouses | ≈23,021 | 15 | Quince |
| Chaps | ≈13,144 | 10 | Milwaukee Leather |
| Tunics | ≈8,261 | 16 | Lands' End |
| Parkas | ≈7,520 | 11 | The North Face |
| Capes | ≈7,052 | 9 | Max Mara |
| Long Johns | ≈5,500 | 13 | Smartwool |
| Rash Guards | ≈5,226 | 15 | O’Neill |
| Hosiery | ≈4,747 | 10 | Jobst |
| Rain Suits | ≈4,128 | 12 | Frogg Toggs |
| Overcoats | ≈4,027 | 14 | Quince |
| Leotards | ≈3,987 | 13 | GK Elite |
| Kimonos | ≈3,443 | 13 | KIM+ONO |
| Slips | ≈2,994 | 7 | Jockey |
| Skorts | ≈2,987 | 8 | RBX Active |
| Windbreakers | ≈2,289 | 10 | Patagonia |
| Period Underwear | ≈1,840 | 13 | Modibodi |
| Training Pants | ≈1,465 | 7 | Pampers |
| Jeggings | ≈1,231 | 13 | American Eagle Outfitters |
| Petticoats | ≈902 | 8 | Malco |
| Garter Belts | ≈809 | 7 | Rago |
| Nipple Covers | ≈661 | 8 | Nippies |
| Boys' Underpants | — | 1 | Hanes |
| Girls' Underpants | — | 1 | Hanes |
| Kids' Raincoats | — | 1 | REI |
FAQ
Which brands do AI assistants recommend most for clothing?
Over the last 30 days the top brands by AI mention share are: Quince (3.9%), Patagonia (1.7%), Smartwool (1.3%), Lands' End (1.1%), L.L.Bean (1.1%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about clothing?
GEOly estimates ~357,132 AI queries per month in this category across 289 buyer topics, led by “no-show socks”.
Which sources do AI engines cite for clothing?
The most-cited domains are: reddit.com, outdoorgearlab.com, goodhousekeeping.com, target.com, verywellfit.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.