Category AI Visibility Report
Baking Mixes AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈5,182
Est. AI queries / month
7
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 7 buyer topics in Baking Mixes across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 5,182 AI queries per month.
- Duncan leads the AI shelf with 19.1% of brand mentions, followed by King Arthur Baking (13.3%) and Betty Crocker (11.7%). The top three hold 44.1% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “Jar baking mixes” (top keyword “mason jar baking mixes”, ~50 searches/mo).
- AI answers lean on reddit.com most (19.2% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Duncan | 527 | 19.1% |
| 2 | King Arthur Baking | 367 | 13.3% |
| 3 | Betty Crocker | 322 | 11.7% |
| 4 | Pillsbury | 250 | 9.1% |
| 5 | Ghirardelli | 168 | 6.1% |
| 6 | Bob’s Red Mill | 119 | 4.3% |
| 7 | Good Dee's | 99 | 3.6% |
| 8 | Lakanto | 80 | 2.9% |
| 9 | Williams Sonoma | 73 | 2.6% |
| 10 | Simple Mills | 68 | 2.5% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Jar baking mixes | ≈2,620 | mason jar baking mixes | 50 |
| Low carb baking mixes | ≈2,562 | low carb baking mixes | 1,000 |
| Brownie baking mixes | — | brownie mix | 33,100 |
| Sugar free baking mixes | — | sugar free cake mix | 8,100 |
| Cookie baking mixes | — | cake mix cookies | 74,000 |
| Cake baking mixes | — | cake mix | 33,100 |
| Gluten free baking mixes | — | gluten free cake mix | 12,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 87 | 19.2% |
| kingarthurbaking.com | 54 | 11.9% |
| thekitchn.com | 33 | 7.3% |
| walmart.com | 31 | 6.8% |
| bonappetit.com | 26 | 5.7% |
| bettycrocker.com | 25 | 5.5% |
| bakingsubs.com | 24 | 5.3% |
| allrecipes.com | 17 | 3.7% |
Related category reports
FAQ
Which brands do AI assistants recommend most for baking mixes?
Over the last 30 days the top brands by AI mention share are: Duncan (19.1%), King Arthur Baking (13.3%), Betty Crocker (11.7%), Pillsbury (9.1%), Ghirardelli (6.1%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about baking mixes?
GEOly estimates ~5,182 AI queries per month in this category across 7 buyer topics, led by “Jar baking mixes”.
Which sources do AI engines cite for baking mixes?
The most-cited domains are: reddit.com, kingarthurbaking.com, thekitchn.com, walmart.com, bonappetit.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.