Category AI Visibility Report
Yoga Mats AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈5,829
Est. AI queries / month
12
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 12 buyer topics in Yoga Mats across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 5,829 AI queries per month.
- JADE leads the AI shelf with 24% of brand mentions, followed by Manduka (20%) and Gaiam (9.1%). The top three hold 53.1% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “Non-Toxic Yoga Mats” (top keyword “non-toxic yoga mats”, ~1,900 searches/mo).
- AI answers lean on outdoorgearlab.com most (23.8% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | JADE | 1,691 | 24% |
| 2 | Manduka | 1,409 | 20% |
| 3 | Gaiam | 638 | 9.1% |
| 4 | Lululemon | 479 | 6.8% |
| 5 | Liforme | 469 | 6.7% |
| 6 | Yoloha | 218 | 3.1% |
| 7 | ProsourceFit | 183 | 2.6% |
| 8 | Hugger Mugger | 159 | 2.3% |
| 9 | Yoga Design Lab | 135 | 1.9% |
| 10 | Retrospec | 116 | 1.6% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Non-Toxic Yoga Mats | ≈2,122 | non-toxic yoga mats | 1,900 |
| TPE Yoga Mats | ≈2,106 | yoga mats tpe | 1,600 |
| Custom Yoga Mats | ≈1,601 | customize yoga mats | 1,600 |
| Cork Yoga Mats | — | cork yoga mat | 4,400 |
| Yoga Mats for Beginners | — | yoga mat for beginners | 5,400 |
| Rubber Yoga Mats | — | jade yoga mat | 8,100 |
| Thick Yoga Mats | — | thick yoga mat | 8,100 |
| Large Yoga Mats | — | size of yoga mats | 2,400 |
| Best Yoga Mats | — | yoga mat | 110,000 |
| Travel Yoga Mats | — | yoga mats with straps | 5,400 |
| Hot Yoga Mats | — | hot yoga mat | 12,100 |
| Eco-Friendly Yoga Mats | — | eco friendly yoga mat | 2,900 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| outdoorgearlab.com | 215 | 23.8% |
| reddit.com | 145 | 16.1% |
| yogacompare.com | 66 | 7.3% |
| verywellfit.com | 64 | 7.1% |
| consumerreports.org | 43 | 4.8% |
| wired.com | 40 | 4.4% |
| yogajournal.com | 40 | 4.4% |
| manduka.com | 39 | 4.3% |
Related category reports
FAQ
Which brands do AI assistants recommend most for yoga mats?
Over the last 30 days the top brands by AI mention share are: JADE (24%), Manduka (20%), Gaiam (9.1%), Lululemon (6.8%), Liforme (6.7%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about yoga mats?
GEOly estimates ~5,829 AI queries per month in this category across 12 buyer topics, led by “Non-Toxic Yoga Mats”.
Which sources do AI engines cite for yoga mats?
The most-cited domains are: outdoorgearlab.com, reddit.com, yogacompare.com, verywellfit.com, consumerreports.org. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.