Category AI Visibility Report
Toilets AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈53,155
Est. AI queries / month
19
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 19 buyer topics in Toilets across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 53,155 AI queries per month.
- Toto leads the AI shelf with 19.5% of brand mentions, followed by Kohler (17.1%) and American Standard (9.4%). The top three hold 46% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “toilets for 10 inch rough in” (top keyword “toilets with 10 inch rough in”, ~8,100 searches/mo).
- AI answers lean on reddit.com most (21.2% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Toto | 1,613 | 19.5% |
| 2 | Kohler | 1,419 | 17.1% |
| 3 | American Standard | 776 | 9.4% |
| 4 | Thetford | 373 | 4.5% |
| 5 | HOROW | 302 | 3.6% |
| 6 | Dometic | 245 | 3% |
| 7 | Swiss Madison | 235 | 2.8% |
| 8 | DeerValley | 223 | 2.7% |
| 9 | Separett | 177 | 2.1% |
| 10 | Zurn | 136 | 1.6% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| toilets for 10 inch rough in | ≈11,680 | toilets with 10 inch rough in | 8,100 |
| gold toilets | ≈11,037 | gold toilets | 9,900 |
| black toilets | ≈11,026 | black toilets | 14,800 |
| wall mounted toilets | ≈10,291 | wall mounted toilet | 8,100 |
| tankless toilets | ≈9,121 | tankless toilets | 8,100 |
| squat toilets | — | squat toilet | 9,900 |
| toilets for rvs and camping | — | toilets for camper | 18,100 |
| portable toilets for sale | — | porta potty toilets for sale | 18,100 |
| toilets with bidet | — | toilets and bidets | 90,500 |
| composting toilets | — | composting toilets | 33,100 |
| portable rental toilets | — | portable toilets rentals | 135,000 |
| ada compliant toilets | — | ada compliance toilets | 9,900 |
| smart toilets | — | japan toilets | 33,100 |
| flush valve toilets | — | flushometer valve toilets | 18,100 |
| portable toilets | — | porta toilets | 60,500 |
| comfort height toilets | — | comfort height toilet | 14,800 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 212 | 21.2% |
| kohler.com | 96 | 9.6% |
| bestflushingtoilets.com | 88 | 8.8% |
| homedepot.com | 78 | 7.8% |
| consumerreports.org | 62 | 6.2% |
| epa.gov | 45 | 4.5% |
| thespruce.com | 32 | 3.2% |
| outdoorlife.com | 31 | 3.1% |
FAQ
Which brands do AI assistants recommend most for toilets?
Over the last 30 days the top brands by AI mention share are: Toto (19.5%), Kohler (17.1%), American Standard (9.4%), Thetford (4.5%), HOROW (3.6%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about toilets?
GEOly estimates ~53,155 AI queries per month in this category across 19 buyer topics, led by “toilets for 10 inch rough in”.
Which sources do AI engines cite for toilets?
The most-cited domains are: reddit.com, kohler.com, bestflushingtoilets.com, homedepot.com, consumerreports.org. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.