Category AI Visibility Report
Toasters AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈6,149
Est. AI queries / month
12
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 12 buyer topics in Toasters across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 6,149 AI queries per month.
- Breville leads the AI shelf with 16.2% of brand mentions, followed by Cuisinart (13%) and Zwilling (8.1%). The top three hold 37.3% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Made in USA Toasters” (top keyword “toasters made in the us”, ~880 searches/mo).
- AI answers lean on rtings.com most (50.3% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Breville | 1,013 | 16.2% |
| 2 | Cuisinart | 818 | 13% |
| 3 | Zwilling | 509 | 8.1% |
| 4 | Hamilton Beach | 462 | 7.4% |
| 5 | Dualit | 444 | 7.1% |
| 6 | SMEG | 313 | 5% |
| 7 | KitchenAid | 308 | 4.9% |
| 8 | Hatco | 235 | 3.7% |
| 9 | Black+Decker | 204 | 3.3% |
| 10 | Waring Commercial | 177 | 2.8% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Made in USA Toasters | ≈2,124 | toasters made in the us | 880 |
| Toaster Repair | ≈2,111 | toaster repair | 2,400 |
| Toasters with Wide Slots | ≈1,914 | toasters with wide slots | 720 |
| Compact, Slim, and Mini Toasters | — | slim toaster | 3,600 |
| Commercial Toasters | — | commercial toaster | 1,600 |
| Long Slot Toasters | — | long slot toaster | 1,900 |
| 2 Slice Toasters | — | 2 slice toasters | 8,100 |
| 4 Slice Toasters | — | 4 slice toasters | 12,100 |
| Retro and Vintage Toasters | — | retro toaster | 8,100 |
| Stainless Steel Toasters | — | toasters stainless steel | 3,600 |
| Smart and Digital Toasters | — | smart toasters | 4,400 |
| Toasters for Bagels | — | toasters bagels | 2,900 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| rtings.com | 479 | 50.3% |
| goodhousekeeping.com | 97 | 10.2% |
| reddit.com | 79 | 8.3% |
| seriouseats.com | 79 | 8.3% |
| consumerreports.org | 31 | 3.3% |
| ifixit.com | 28 | 2.9% |
| hatcocorp.com | 26 | 2.7% |
| webstaurantstore.com | 21 | 2.2% |
FAQ
Which brands do AI assistants recommend most for toasters?
Over the last 30 days the top brands by AI mention share are: Breville (16.2%), Cuisinart (13%), Zwilling (8.1%), Hamilton Beach (7.4%), Dualit (7.1%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about toasters?
GEOly estimates ~6,149 AI queries per month in this category across 12 buyer topics, led by “Made in USA Toasters”.
Which sources do AI engines cite for toasters?
The most-cited domains are: rtings.com, goodhousekeeping.com, reddit.com, seriouseats.com, consumerreports.org. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.