Category AI Visibility Report
Throw Pillows AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈25,594
Est. AI queries / month
25
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 25 buyer topics in Throw Pillows across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 25,594 AI queries per month.
- Quince leads the AI shelf with 4.6% of brand mentions, followed by Sunbrella (4.5%) and Threshold (4.3%). The top three hold 13.4% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “boho throw pillows” (top keyword “boho throw pillows”, ~2,900 searches/mo).
- AI answers lean on reddit.com most (23.4% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Quince | 275 | 4.6% |
| 2 | Sunbrella | 273 | 4.5% |
| 3 | Threshold | 260 | 4.3% |
| 4 | Birch Lane | 224 | 3.7% |
| 5 | AllModern | 159 | 2.6% |
| 6 | Pottery Barn | 147 | 2.4% |
| 7 | Joss & Main | 139 | 2.3% |
| 8 | LivBliss | 134 | 2.2% |
| 9 | Becky Cameron | 111 | 1.8% |
| 10 | West Elm | 111 | 1.8% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| boho throw pillows | ≈4,597 | boho throw pillows | 2,900 |
| throw pillows with inserts | ≈4,376 | throw pillows with inserts | 2,900 |
| orange throw pillows | ≈4,230 | throw pillows with orange | 2,900 |
| red throw pillows | ≈4,221 | throw pillows in red | 3,600 |
| floral throw pillows | ≈4,196 | throw pillows floral | 2,900 |
| black and white throw pillows | ≈3,974 | black and white throw pillows | 2,900 |
| christmas throw pillows | — | christmas throw and pillows | 6,600 |
| throw pillows with covers | — | throw pillows to cover | 12,100 |
| decorative throw pillows | — | throw accent pillows | 60,500 |
| blue throw pillows | — | blue throw pillows | 8,100 |
| cotton throw pillows | — | cotton throw pillows | 14,800 |
| square throw pillows | — | square throw pillow | 8,100 |
| throw pillows for bed | — | throw pillows for the bedroom | 9,900 |
| green throw pillows | — | green throw pillows | 8,100 |
| black throw pillows | — | black throw pillows | 4,400 |
| yellow throw pillows | — | yellow throw pillows | 2,900 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 119 | 23.4% |
| thespruce.com | 111 | 21.8% |
| homesandgardens.com | 55 | 10.8% |
| architecturaldigest.com | 41 | 8.1% |
| sleepfoundation.org | 38 | 7.5% |
| wayfair.com | 23 | 4.5% |
| realsimple.com | 21 | 4.1% |
| edwardmartin.com | 18 | 3.5% |
FAQ
Which brands do AI assistants recommend most for throw pillows?
Over the last 30 days the top brands by AI mention share are: Quince (4.6%), Sunbrella (4.5%), Threshold (4.3%), Birch Lane (3.7%), AllModern (2.6%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about throw pillows?
GEOly estimates ~25,594 AI queries per month in this category across 25 buyer topics, led by “boho throw pillows”.
Which sources do AI engines cite for throw pillows?
The most-cited domains are: reddit.com, thespruce.com, homesandgardens.com, architecturaldigest.com, sleepfoundation.org. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.