Category AI Visibility Report
Smart Home Hubs AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈11,157
Est. AI queries / month
23
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 23 buyer topics in Smart Home Hubs across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 11,157 AI queries per month.
- Google leads the AI shelf with 20% of brand mentions, followed by Home Assistant (16.9%) and Apple (13.4%). The top three hold 50.3% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “Smart Home Control Panels” (top keyword “smart home control panel”, ~2,900 searches/mo).
- AI answers lean on reddit.com most (20.2% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | 4,068 | 20% | |
| 2 | Home Assistant | 3,431 | 16.9% |
| 3 | Apple | 2,722 | 13.4% |
| 4 | Hubitat | 1,949 | 9.6% |
| 5 | Aqara | 1,313 | 6.5% |
| 6 | Homey | 1,151 | 5.7% |
| 7 | SmartThings | 1,147 | 5.7% |
| 8 | Aeotec | 1,121 | 5.5% |
| 9 | Alexa | 412 | 2% |
| 10 | Lutron | 324 | 1.6% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Smart Home Control Panels | ≈2,518 | smart home control panel | 2,900 |
| Zigbee and Z-Wave smart home hubs | ≈2,374 | z-wave smart home devices | 1,000 |
| Smart Home Hubs with Zigbee or Z-Wave | ≈2,357 | z-wave smart home devices | 1,000 |
| Smart home hubs for climate control | ≈2,029 | smart ac controller | 1,600 |
| Smart home hubs for lighting control | ≈1,879 | smart home lighting | 8,100 |
| Smart Home Hubs | — | smart house hub | 18,100 |
| Smart Home Hubs for Alexa | — | alexa devices | 14,800 |
| Smart home hubs for security | — | eufy smart lock | 4,400 |
| Smart Home Hubs for Home Assistant | — | home assistant raspberry pi | 14,800 |
| Smart home hubs with voice control | — | smart house hub | 18,100 |
| Apple HomeKit smart home hubs | — | what is apple homekit | 3,600 |
| Amazon Alexa smart home hubs | — | alexa smart speaker | 3,600 |
| Smart Home Hub Installation and Setup | — | smart hub is being updated | 3,600 |
| Smart Home Hubs with Screen | — | smart home display | 5,400 |
| Google Nest smart home hubs | — | name for google home | 6,600 |
| Smart home hubs for window and blind control | — | — | — |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 442 | 20.2% |
| home-assistant.io | 373 | 17.1% |
| tomsguide.com | 288 | 13.2% |
| google.com | 188 | 8.6% |
| hubitat.com | 110 | 5% |
| smarthomeexplorer.com | 108 | 4.9% |
| t3.com | 73 | 3.3% |
| apple.com | 72 | 3.3% |
FAQ
Which brands do AI assistants recommend most for smart home hubs?
Over the last 30 days the top brands by AI mention share are: Google (20%), Home Assistant (16.9%), Apple (13.4%), Hubitat (9.6%), Aqara (6.5%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about smart home hubs?
GEOly estimates ~11,157 AI queries per month in this category across 23 buyer topics, led by “Smart Home Control Panels”.
Which sources do AI engines cite for smart home hubs?
The most-cited domains are: reddit.com, home-assistant.io, tomsguide.com, google.com, hubitat.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.