Category AI Visibility Report
Ski Poles AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈1,955
Est. AI queries / month
11
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 11 buyer topics in Ski Poles across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 1,955 AI queries per month.
- LEKI leads the AI shelf with 19.7% of brand mentions, followed by Black Diamond Equipment (15.9%) and Swix (7.8%). The top three hold 43.4% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “women's ski poles” (top keyword “ladies ski poles”, ~590 searches/mo).
- AI answers lean on reddit.com most (29.7% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | LEKI | 1,005 | 19.7% |
| 2 | Black Diamond Equipment | 813 | 15.9% |
| 3 | Swix | 397 | 7.8% |
| 4 | GOODEE | 327 | 6.4% |
| 5 | Backcountry | 265 | 5.2% |
| 6 | Atomic Filament | 185 | 3.6% |
| 7 | Komperdell | 180 | 3.5% |
| 8 | Rossignol | 179 | 3.5% |
| 9 | Scott | 149 | 2.9% |
| 10 | Salomon | 128 | 2.5% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| women's ski poles | ≈657 | ladies ski poles | 590 |
| racing ski poles | ≈651 | ski racing poles | 320 |
| park ski poles | ≈647 | park ski poles | 170 |
| best ski poles | — | best ski poles | 1,000 |
| adjustable ski poles | — | adjustable poles ski | 2,900 |
| collapsible ski poles | — | collapsible ski poles | 390 |
| cross country ski poles | — | cross country ski poles | 1,000 |
| carbon ski poles | — | carbon ski poles | 480 |
| touring ski poles | — | backcountry ski poles | 590 |
| bamboo ski poles | — | bamboo ski poles | 1,300 |
| alpine ski poles | — | alpine ski poles | 1,600 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 190 | 29.7% |
| lekiusa.com | 100 | 15.6% |
| outdoorgearlab.com | 54 | 8.5% |
| gearjunkie.com | 41 | 6.4% |
| evo.com | 36 | 5.6% |
| blackdiamondequipment.com | 34 | 5.3% |
| rei.com | 30 | 4.7% |
| swixsport.com | 29 | 4.5% |
Related category reports
FAQ
Which brands do AI assistants recommend most for ski poles?
Over the last 30 days the top brands by AI mention share are: LEKI (19.7%), Black Diamond Equipment (15.9%), Swix (7.8%), GOODEE (6.4%), Backcountry (5.2%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about ski poles?
GEOly estimates ~1,955 AI queries per month in this category across 11 buyer topics, led by “women's ski poles”.
Which sources do AI engines cite for ski poles?
The most-cited domains are: reddit.com, lekiusa.com, outdoorgearlab.com, gearjunkie.com, evo.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.