Category AI Visibility Report
Shirts AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈138,747
Est. AI queries / month
14
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 14 buyer topics in Shirts across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 138,747 AI queries per month.
- Quince leads the AI shelf with 4.8% of brand mentions, followed by Under Armour (4%) and Abercrombie & Fitch (3.4%). The top three hold 12.2% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Compression shirts” (top keyword “compression shirt”, ~90,500 searches/mo).
- AI answers lean on reddit.com most (30.9% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Quince | 333 | 4.8% |
| 2 | Under Armour | 277 | 4% |
| 3 | Abercrombie & Fitch | 236 | 3.4% |
| 4 | L.L.Bean | 226 | 3.2% |
| 5 | Lands' End | 225 | 3.2% |
| 6 | Nike | 151 | 2.2% |
| 7 | Comfort Colors | 136 | 1.9% |
| 8 | Charles Tyrwhitt | 124 | 1.8% |
| 9 | Polo Ralph Lauren | 112 | 1.6% |
| 10 | Carhartt | 98 | 1.4% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Compression shirts | ≈74,615 | compression shirt | 90,500 |
| Hawaiian shirts | ≈64,132 | hula shirts | 60,500 |
| Golf shirts | — | golf shirts golf | 110,000 |
| Long sleeve shirts | — | long sleeve shirts | 74,000 |
| Graphic tees shirts | — | graphics for t-shirts | 246,000 |
| Mens graphic shirts | — | graphic tees men | 74,000 |
| Polo shirts | — | polo shirts | 165,000 |
| Custom shirts | — | custom t shirts | 135,000 |
| Graphic shirts | — | graphics for t-shirts | 246,000 |
| Men's shirts | — | graphic tees men | 74,000 |
| Flannel shirts | — | flannel shirts | 74,000 |
| Dress shirts | — | dress shirts for men | 74,000 |
| Rugby shirts | — | rugby shirt | 60,500 |
| Henley shirts | — | henley shirt | 74,000 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 218 | 30.9% |
| gq.com | 126 | 17.9% |
| menshealth.com | 95 | 13.5% |
| forbes.com | 32 | 4.5% |
| customink.com | 25 | 3.5% |
| underarmour.com | 21 | 3% |
| golfmonthly.com | 19 | 2.7% |
| llbean.com | 13 | 1.8% |
FAQ
Which brands do AI assistants recommend most for shirts?
Over the last 30 days the top brands by AI mention share are: Quince (4.8%), Under Armour (4%), Abercrombie & Fitch (3.4%), L.L.Bean (3.2%), Lands' End (3.2%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about shirts?
GEOly estimates ~138,747 AI queries per month in this category across 14 buyer topics, led by “Compression shirts”.
Which sources do AI engines cite for shirts?
The most-cited domains are: reddit.com, gq.com, menshealth.com, forbes.com, customink.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.