Category AI Visibility Report
Serum AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈90,287
Est. AI queries / month
13
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 13 buyer topics in Serum across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 90,287 AI queries per month.
- The Ordinary leads the AI shelf with 14.6% of brand mentions, followed by Timeless Skin Care (5.6%) and CeraVe (4.9%). The top three hold 25.1% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Niacinamide Serum” (top keyword “niacinamide serum”, ~74,000 searches/mo).
- AI answers lean on nih.gov most (27.5% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | The Ordinary | 602 | 14.6% |
| 2 | Timeless Skin Care | 230 | 5.6% |
| 3 | CeraVe | 203 | 4.9% |
| 4 | Naturium | 161 | 3.9% |
| 5 | Vegamour | 152 | 3.7% |
| 6 | La Roche-Posay | 147 | 3.6% |
| 7 | SkinCeuticals | 128 | 3.1% |
| 8 | Medik8 | 100 | 2.4% |
| 9 | Olaplex | 98 | 2.4% |
| 10 | GrandeLASH-MD | 97 | 2.3% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Niacinamide Serum | ≈46,497 | niacinamide serum | 74,000 |
| Ferulic Serum | ≈23,081 | ferulic serum | 18,100 |
| Retinol Serum | ≈20,709 | retinol serum | 33,100 |
| l-ascorbic acid serum | — | l ascorbic acid serum | 90,500 |
| Hair Growth Serum | — | hair growing serum | 74,000 |
| serum for eyebrow growth | — | growth serum eyebrows | 33,100 |
| Anti-Aging Facial Serum | — | serum for anti ageing | 90,500 |
| anti ageing serum | — | serum for anti ageing | 90,500 |
| Eyelash and Eyebrow Growth Serum | — | growth lash serum | 33,100 |
| serum for hair growth | — | hair growing serum | 74,000 |
| Vitamin C Serum | — | c serum vitamin | 90,500 |
| Hyaluronic Acid Serum | — | hyaluronic acid serum for skin | 165,000 |
| serum for eyelash growth | — | growth lash serum | 33,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| nih.gov | 283 | 27.5% |
| allure.com | 132 | 12.8% |
| reddit.com | 131 | 12.7% |
| aad.org | 113 | 11% |
| glamour.com | 45 | 4.4% |
| nbcnews.com | 42 | 4.1% |
| goodhousekeeping.com | 38 | 3.7% |
| healthline.com | 31 | 3% |
FAQ
Which brands do AI assistants recommend most for serum?
Over the last 30 days the top brands by AI mention share are: The Ordinary (14.6%), Timeless Skin Care (5.6%), CeraVe (4.9%), Naturium (3.9%), Vegamour (3.7%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about serum?
GEOly estimates ~90,287 AI queries per month in this category across 13 buyer topics, led by “Niacinamide Serum”.
Which sources do AI engines cite for serum?
The most-cited domains are: nih.gov, allure.com, reddit.com, aad.org, glamour.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.