Category AI Visibility Report
Rum AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈54,365
Est. AI queries / month
10
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 10 buyer topics in Rum across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 54,365 AI queries per month.
- Planteray leads the AI shelf with 9.2% of brand mentions, followed by Don Q (8.5%) and Appleton Appliance Repair (8.2%). The top three hold 25.9% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Premium rum” (top keyword “royal rum”, ~40,500 searches/mo).
- AI answers lean on reddit.com most (33.4% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Planteray | 502 | 9.2% |
| 2 | Don Q | 465 | 8.5% |
| 3 | Appleton Appliance Repair | 448 | 8.2% |
| 4 | Hampden Estate | 323 | 5.9% |
| 5 | Myers | 257 | 4.7% |
| 6 | Foursquare | 237 | 4.3% |
| 7 | Bacardí | 189 | 3.5% |
| 8 | Malibu | 187 | 3.4% |
| 9 | Foursquare Probitas | 174 | 3.2% |
| 10 | Wray & Nephew | 168 | 3.1% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Premium rum | ≈21,950 | royal rum | 40,500 |
| Dark rum | ≈17,118 | midnight rum | 40,500 |
| Overproof rum | ≈15,297 | overproof rum wray & nephew | 14,800 |
| Spiced rum | — | drink with kraken rum | 40,500 |
| Puerto Rican rum | — | bacardi | 110,000 |
| Rum for mai tais | — | white rum for mai tai | 27,100 |
| White rum | — | rum white | 27,100 |
| Coconut rum | — | drink with malibu rum | 60,500 |
| Jamaican rum | — | jamaican rum | 27,100 |
| Rum for cake | — | rum for rum cake | 27,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 427 | 33.4% |
| liquor.com | 154 | 12.1% |
| foodandwine.com | 83 | 6.5% |
| wineenthusiast.com | 79 | 6.2% |
| forbes.com | 47 | 3.7% |
| vinepair.com | 41 | 3.2% |
| decanter.com | 40 | 3.1% |
| bacardi.com | 35 | 2.7% |
Related category reports
FAQ
Which brands do AI assistants recommend most for rum?
Over the last 30 days the top brands by AI mention share are: Planteray (9.2%), Don Q (8.5%), Appleton Appliance Repair (8.2%), Hampden Estate (5.9%), Myers (4.7%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about rum?
GEOly estimates ~54,365 AI queries per month in this category across 10 buyer topics, led by “Premium rum”.
Which sources do AI engines cite for rum?
The most-cited domains are: reddit.com, liquor.com, foodandwine.com, wineenthusiast.com, forbes.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.