Category AI Visibility Report
Ponchos AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈2,309
Est. AI queries / month
22
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 22 buyer topics in Ponchos across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 2,309 AI queries per month.
- Frogg Toggs leads the AI shelf with 10.7% of brand mentions, followed by Disney (6.6%) and Brella (5.4%). The top three hold 22.7% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Rain ponchos for Disney” (top keyword “rain ponchos disney”, ~720 searches/mo).
- AI answers lean on reddit.com most (35.6% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Frogg Toggs | 656 | 10.7% |
| 2 | Disney | 404 | 6.6% |
| 3 | Brella | 333 | 5.4% |
| 4 | Sea to Summit | 288 | 4.7% |
| 5 | Totes | 163 | 2.7% |
| 6 | Ozark Trail | 147 | 2.4% |
| 7 | Arcturus | 127 | 2.1% |
| 8 | FP Movement | 127 | 2.1% |
| 9 | RainCaper | 95 | 1.6% |
| 10 | DICK'S Sporting Goods | 63 | 1% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Rain ponchos for Disney | ≈596 | rain ponchos disney | 720 |
| Festival rain ponchos | ≈574 | cute ponchos for rain | 260 |
| Custom rain ponchos | ≈572 | personalized rain ponchos | 210 |
| Bulk rain ponchos | ≈567 | wholesale rain ponchos | 260 |
| Disposable rain ponchos | — | disposable rain ponchos | 2,400 |
| Rain ponchos | — | rain poncho | 40,500 |
| Outdoor ponchos | — | poncho outdoors | 27,100 |
| Disposable ponchos | — | disposable rain ponchos | 2,400 |
| Blanket ponchos | — | wearable blanket hoodie | 5,400 |
| Travel rain ponchos | — | light weight rain ponchos | 590 |
| Reusable rain ponchos | — | waterproof rain ponchos | 5,400 |
| Women's rain ponchos | — | womens poncho | 9,900 |
| Men's rain ponchos | — | mens poncho | 4,400 |
| Heavy-duty rain ponchos | — | heavy duty rain ponchos | 590 |
| Sweater ponchos | — | poncho sweater | 5,400 |
| Wool ponchos | — | wool poncho | 5,400 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 308 | 35.6% |
| walmart.com | 79 | 9.1% |
| dickssportinggoods.com | 37 | 4.3% |
| ponchosupplier.com | 29 | 3.4% |
| go.com | 28 | 3.2% |
| allears.net | 26 | 3% |
| disboards.com | 26 | 3% |
| whowhatwear.com | 23 | 2.7% |
FAQ
Which brands do AI assistants recommend most for ponchos?
Over the last 30 days the top brands by AI mention share are: Frogg Toggs (10.7%), Disney (6.6%), Brella (5.4%), Sea to Summit (4.7%), Totes (2.7%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about ponchos?
GEOly estimates ~2,309 AI queries per month in this category across 22 buyer topics, led by “Rain ponchos for Disney”.
Which sources do AI engines cite for ponchos?
The most-cited domains are: reddit.com, walmart.com, dickssportinggoods.com, ponchosupplier.com, go.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.