Category AI Visibility Report
Plush Toys AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈30,438
Est. AI queries / month
13
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 13 buyer topics in Plush Toys across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 30,438 AI queries per month.
- Disney leads the AI shelf with 7.2% of brand mentions, followed by Pokemon (6.7%) and Jellycat (6.7%). The top three hold 20.6% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Large Plush Toys” (top keyword “giant stuffed animals”, ~8,100 searches/mo).
- AI answers lean on reddit.com most (58.1% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Disney | 576 | 7.2% |
| 2 | Pokemon | 533 | 6.7% |
| 3 | Jellycat | 529 | 6.7% |
| 4 | Squishmallows | 459 | 5.8% |
| 5 | Aurora | 388 | 4.9% |
| 6 | GUND | 344 | 4.3% |
| 7 | Sanshee | 332 | 4.2% |
| 8 | Steiff | 306 | 3.9% |
| 9 | Youtooz | 208 | 2.6% |
| 10 | Douglas Cuddle Toys | 201 | 2.5% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Large Plush Toys | ≈10,624 | giant stuffed animals | 8,100 |
| Plush Toys for Infants | ≈9,963 | infant plush toys | 8,100 |
| Unicorn Plush Toys | ≈9,851 | unicorn toys | 8,100 |
| Fandom Plush Toys | — | lps toys | 27,100 |
| Cat Plush Toys | — | cats plush toys | 12,100 |
| Personalized Plush Toys | — | personalized stuffed animals | 33,100 |
| Plush Toys | — | stuffed animals | 90,500 |
| Soft Plush Toys | — | high quality stuffed animals | 27,100 |
| Disney Plush Toys | — | disney plush | 6,600 |
| Pokémon Plush Toys | — | pokemon center plush toys | 135,000 |
| Teddy Bear Plush Toys | — | care bears plush toys | 40,500 |
| Interactive Plush Toys | — | weighted plush toys | 90,500 |
| FNAF Plush Toys | — | freddy plush | 8,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 411 | 58.1% |
| walmart.com | 31 | 4.4% |
| disneystore.com | 28 | 4% |
| pokemoncenter.com | 28 | 4% |
| target.com | 22 | 3.1% |
| jellycat.com | 18 | 2.5% |
| etsy.com | 18 | 2.5% |
| cpsc.gov | 16 | 2.3% |
FAQ
Which brands do AI assistants recommend most for plush toys?
Over the last 30 days the top brands by AI mention share are: Disney (7.2%), Pokemon (6.7%), Jellycat (6.7%), Squishmallows (5.8%), Aurora (4.9%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about plush toys?
GEOly estimates ~30,438 AI queries per month in this category across 13 buyer topics, led by “Large Plush Toys”.
Which sources do AI engines cite for plush toys?
The most-cited domains are: reddit.com, walmart.com, disneystore.com, pokemoncenter.com, target.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.