Category AI Visibility Report
Plush Dolls AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈5,684
Est. AI queries / month
9
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 9 buyer topics in Plush Dolls across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 5,684 AI queries per month.
- Squishmallows leads the AI shelf with 7.5% of brand mentions, followed by Jellycat (5.6%) and Aurora (3.9%). The top three hold 17% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Custom plush dolls” (top keyword “custom plush toys”, ~2,400 searches/mo).
- AI answers lean on reddit.com most (38.2% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Squishmallows | 275 | 7.5% |
| 2 | Jellycat | 206 | 5.6% |
| 3 | Aurora | 144 | 3.9% |
| 4 | Sanrio | 108 | 2.9% |
| 5 | Disney | 104 | 2.8% |
| 6 | Hallmark | 79 | 2.2% |
| 7 | Build-A-Bear | 74 | 2% |
| 8 | Squishable | 72 | 2% |
| 9 | MindKoo Hello Kitty | 68 | 1.9% |
| 10 | Pokemon | 68 | 1.9% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Custom plush dolls | ≈2,847 | custom plush toys | 2,400 |
| Wholesale plush dolls | ≈2,837 | plush dolls wholesale | 3,600 |
| Giant plush dolls | — | life size pokemon plush | 5,400 |
| Religious plush dolls | — | jesus stuffed doll | 3,600 |
| Holiday and occasion plush dolls | — | graduation plush | 2,900 |
| Cute plush dolls | — | cute plush dolls | 8,100 |
| Interactive plush dolls | — | interactive plush toys | 9,900 |
| Character plush dolls | — | fnaf plushies | 60,500 |
| Holiday and event plush dolls | — | peeps plush | 4,400 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 129 | 38.2% |
| etsy.com | 31 | 9.2% |
| littledropsofwater.com | 23 | 6.8% |
| buildabear.com | 16 | 4.7% |
| walmart.com | 12 | 3.6% |
| trustpilot.com | 10 | 3% |
| alibaba.com | 9 | 2.7% |
| target.com | 9 | 2.7% |
FAQ
Which brands do AI assistants recommend most for plush dolls?
Over the last 30 days the top brands by AI mention share are: Squishmallows (7.5%), Jellycat (5.6%), Aurora (3.9%), Sanrio (2.9%), Disney (2.8%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about plush dolls?
GEOly estimates ~5,684 AI queries per month in this category across 9 buyer topics, led by “Custom plush dolls”.
Which sources do AI engines cite for plush dolls?
The most-cited domains are: reddit.com, etsy.com, littledropsofwater.com, buildabear.com, walmart.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.