Category AI Visibility Report
Pet Toys AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈2,191
Est. AI queries / month
11
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 11 buyer topics in Pet Toys across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 2,191 AI queries per month.
- Kong leads the AI shelf with 20% of brand mentions, followed by Tamagotchi (7.5%) and West Paw (6.3%). The top three hold 33.8% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Fidget Pet Toys” (top keyword “squeaky pet toys”, ~110 searches/mo).
- AI answers lean on reddit.com most (29.2% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Kong | 823 | 20% |
| 2 | Tamagotchi | 309 | 7.5% |
| 3 | West Paw | 260 | 6.3% |
| 4 | Bitzee | 188 | 4.6% |
| 5 | Goughnuts | 185 | 4.5% |
| 6 | Nylabone | 133 | 3.2% |
| 7 | TUFFY | 111 | 2.7% |
| 8 | Benebone | 104 | 2.5% |
| 9 | Outward Hound | 102 | 2.5% |
| 10 | HuggleHound | 80 | 1.9% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Fidget Pet Toys | ≈1,711 | squeaky pet toys | 110 |
| Outdoor Pet Toys | ≈480 | pet water toys | 70 |
| Wooden Pet Toys | — | — | — |
| Dog Pet Toys | — | dog pet toys | 90,500 |
| Pet Toys for Teething Puppies | — | puppy toys for teething | 27,100 |
| Digital Pet Toys | — | tamagotchi toy | 6,600 |
| Tough Pet Toys | — | kong toys | 9,900 |
| Cat Toys | — | cat toys amazon | 5,400 |
| Plush Pet Toys | — | plush toys | 74,000 |
| Animal Pet Toys | — | shark toys | 9,900 |
| Interactive Pet Toys | — | interactive pet toys dogs | 33,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 158 | 29.2% |
| chewy.com | 33 | 6.1% |
| gummysearch.com | 28 | 5.2% |
| forbes.com | 27 | 5% |
| vetstreet.com | 26 | 4.8% |
| akc.org | 24 | 4.4% |
| vcahospitals.com | 21 | 3.9% |
| petsradar.com | 21 | 3.9% |
FAQ
Which brands do AI assistants recommend most for pet toys?
Over the last 30 days the top brands by AI mention share are: Kong (20%), Tamagotchi (7.5%), West Paw (6.3%), Bitzee (4.6%), Goughnuts (4.5%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about pet toys?
GEOly estimates ~2,191 AI queries per month in this category across 11 buyer topics, led by “Fidget Pet Toys”.
Which sources do AI engines cite for pet toys?
The most-cited domains are: reddit.com, chewy.com, gummysearch.com, forbes.com, vetstreet.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.