Category AI Visibility Report
Nipple Cream AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈395
Est. AI queries / month
12
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 12 buyer topics in Nipple Cream across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 395 AI queries per month.
- Lansinoh leads the AI shelf with 25.1% of brand mentions, followed by Earth Mama (22.7%) and Medela (11.3%). The top three hold 59.1% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “Nipple cream for pregnancy” (top keyword “best pregnancy nipple cream”, ~90 searches/mo).
- AI answers lean on nih.gov most (28.9% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Lansinoh | 697 | 25.1% |
| 2 | Earth Mama | 631 | 22.7% |
| 3 | Medela | 315 | 11.3% |
| 4 | The Honest Company | 226 | 8.1% |
| 5 | Motherlove | 189 | 6.8% |
| 6 | Momcozy | 125 | 4.5% |
| 7 | CVS | 76 | 2.7% |
| 8 | Mustela | 76 | 2.7% |
| 9 | Nemah | 61 | 2.2% |
| 10 | KeaBabies | 46 | 1.7% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Nipple cream for pregnancy | ≈132 | best pregnancy nipple cream | 90 |
| Nipple cream for pumping | ≈132 | best nipple cream for pumping | 70 |
| Nipple cream without lanolin | ≈131 | can i use aquaphor as nipple cream | 50 |
| Nipple cream for breastfeeding | — | nipple cream breastfeeding | 6,600 |
| All-purpose nipple cream | — | nipple cream | 14,800 |
| Lanolin nipple cream | — | nipple cream with lanolin | 14,800 |
| Nipple cream for sore and cracked nipples | — | dry nipple cream | 320 |
| Nipple cream for eczema and skin conditions | — | eczema nipple cream | 70 |
| Nipple cream with coconut oil | — | nipple cream coconut oil | 170 |
| Nipple cream for thrush | — | thrush nipple cream | 210 |
| Nipple cream for nursing | — | nipple cream nursing | 6,600 |
| Natural and organic nipple cream | — | plant-based nipple cream | 210 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| nih.gov | 280 | 28.9% |
| reddit.com | 174 | 18% |
| healthline.com | 110 | 11.4% |
| babylist.com | 104 | 10.7% |
| babygearlab.com | 48 | 5% |
| nhs.uk | 42 | 4.3% |
| clevelandclinic.org | 19 | 2% |
| earthmamaorganics.com | 18 | 1.9% |
FAQ
Which brands do AI assistants recommend most for nipple cream?
Over the last 30 days the top brands by AI mention share are: Lansinoh (25.1%), Earth Mama (22.7%), Medela (11.3%), The Honest Company (8.1%), Motherlove (6.8%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about nipple cream?
GEOly estimates ~395 AI queries per month in this category across 12 buyer topics, led by “Nipple cream for pregnancy”.
Which sources do AI engines cite for nipple cream?
The most-cited domains are: nih.gov, reddit.com, healthline.com, babylist.com, babygearlab.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.