Category AI Visibility Report
Lipsticks AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈13,606
Est. AI queries / month
23
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 23 buyer topics in Lipsticks across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 13,606 AI queries per month.
- MAC leads the AI shelf with 15.1% of brand mentions, followed by Revlon (8.9%) and Maybelline (8.6%). The top three hold 32.6% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Green lipsticks” (top keyword “green lipsticks”, ~3,600 searches/mo).
- AI answers lean on reddit.com most (28.5% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | MAC | 1,506 | 15.1% |
| 2 | Revlon | 881 | 8.9% |
| 3 | Maybelline | 857 | 8.6% |
| 4 | Dior | 388 | 3.9% |
| 5 | L'Oréal | 319 | 3.2% |
| 6 | NARS | 299 | 3% |
| 7 | Clinique | 282 | 2.8% |
| 8 | Pat McGrath | 264 | 2.7% |
| 9 | NYX | 248 | 2.5% |
| 10 | Bobbi Brown | 244 | 2.5% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Green lipsticks | ≈2,487 | green lipsticks | 3,600 |
| Lipsticks for mature women | ≈2,477 | best lipsticks for mature women | 1,600 |
| Orange lipsticks | ≈2,445 | orange lipsticks | 2,900 |
| Peach lipsticks | ≈2,346 | peach lipsticks | 1,600 |
| Custom lipsticks | ≈2,306 | custom lipsticks | 1,900 |
| Luxury lipsticks | ≈1,545 | guerlain lipstick | 40,500 |
| Vegan lipsticks | — | vegan lipstick | 3,600 |
| Mauve lipsticks | — | mauve lipstick | 5,400 |
| Frost lipsticks | — | frosty lipstick | 3,600 |
| Lipsticks sets | — | lipsticks kit | 12,100 |
| Sheer lipsticks | — | sheer lipstick | 6,600 |
| Color-changing lipsticks | — | color changing lipstick | 3,600 |
| Red lipsticks | — | ruby woo lipstick | 3,600 |
| Hydrating lipsticks | — | black honey lipstick | 5,400 |
| Lipsticks with cool undertones | — | lipsticks with cool undertones | 1,600 |
| Drugstore lipsticks | — | maybelline lipstick | 14,800 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 336 | 28.5% |
| allure.com | 199 | 16.9% |
| marieclaire.com | 93 | 7.9% |
| lorealparisusa.com | 74 | 6.3% |
| temptalia.com | 69 | 5.8% |
| vogue.com | 67 | 5.7% |
| whowhatwear.com | 60 | 5.1% |
| glamour.com | 31 | 2.6% |
FAQ
Which brands do AI assistants recommend most for lipsticks?
Over the last 30 days the top brands by AI mention share are: MAC (15.1%), Revlon (8.9%), Maybelline (8.6%), Dior (3.9%), L'Oréal (3.2%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about lipsticks?
GEOly estimates ~13,606 AI queries per month in this category across 23 buyer topics, led by “Green lipsticks”.
Which sources do AI engines cite for lipsticks?
The most-cited domains are: reddit.com, allure.com, marieclaire.com, lorealparisusa.com, temptalia.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.