Category AI Visibility Report
Lip Balm AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈10,105
Est. AI queries / month
25
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 25 buyer topics in Lip Balm across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 10,105 AI queries per month.
- Aquaphor leads the AI shelf with 10.9% of brand mentions, followed by La Roche-Posay (6.4%) and Lanolips (5.4%). The top three hold 22.7% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “shea butter lip balm” (top keyword “shea butter lip balm”, ~8,100 searches/mo).
- AI answers lean on aad.org most (22.4% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Aquaphor | 771 | 10.9% |
| 2 | La Roche-Posay | 454 | 6.4% |
| 3 | Lanolips | 386 | 5.4% |
| 4 | Vaseline | 364 | 5.1% |
| 5 | Burt's Bees | 348 | 4.9% |
| 6 | CeraVe | 310 | 4.4% |
| 7 | Badger | 221 | 3.1% |
| 8 | Lansinoh | 171 | 2.4% |
| 9 | Sun Bum | 135 | 1.9% |
| 10 | EOS | 134 | 1.9% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| shea butter lip balm | ≈5,053 | shea butter lip balm | 8,100 |
| lanolin lip balm | ≈5,052 | lanolin lip balm | 8,100 |
| Hypoallergenic lip balm | — | hypoallergenic lip balm | 8,100 |
| Fragrance-free lip balm | — | lip balm fragrance free | 6,600 |
| hypoallergenic fragrance free lip balm | — | hypoallergenic lip balm | 8,100 |
| Lip balm with lanolin | — | lanolin lip balm | 8,100 |
| natural organic lip balm | — | natural lip balm | 14,800 |
| Lip balm for cold sores | — | cold sore lip balm | 4,400 |
| Lip balm with SPF | — | lip balm with spf | 27,100 |
| Lip balm for chapped lips | — | dry lips lip balm | 90,500 |
| Lip balm with hyaluronic acid | — | hyaluronic acid lip balm | 5,400 |
| Lip balm for angular cheilitis | — | angular cheilitis lip balm | 9,900 |
| beeswax lip balm | — | burt's beeswax lip balm | 18,100 |
| Moisturizing lip balm | — | lip moisturizer balm | 60,500 |
| Lip balm with beeswax | — | beeswax lip balm | 9,900 |
| Dermatologist-recommended lip balm | — | recommended lip balm | 18,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| aad.org | 322 | 22.4% |
| reddit.com | 315 | 21.9% |
| nbcnews.com | 200 | 13.9% |
| clevelandclinic.org | 95 | 6.6% |
| sephora.com | 67 | 4.7% |
| nih.gov | 51 | 3.5% |
| dermnetnz.org | 45 | 3.1% |
| allure.com | 31 | 2.2% |
FAQ
Which brands do AI assistants recommend most for lip balm?
Over the last 30 days the top brands by AI mention share are: Aquaphor (10.9%), La Roche-Posay (6.4%), Lanolips (5.4%), Vaseline (5.1%), Burt's Bees (4.9%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about lip balm?
GEOly estimates ~10,105 AI queries per month in this category across 25 buyer topics, led by “shea butter lip balm”.
Which sources do AI engines cite for lip balm?
The most-cited domains are: aad.org, reddit.com, nbcnews.com, clevelandclinic.org, sephora.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.