Category AI Visibility Report
Insulation AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈75,923
Est. AI queries / month
15
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 15 buyer topics in Insulation across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 75,923 AI queries per month.
- Owens Corning leads the AI shelf with 13.4% of brand mentions, followed by Rockwool (10.2%) and Johns Manville (7.6%). The top three hold 31.2% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “window insulation kit” (top keyword “window insulation kit”, ~18,100 searches/mo).
- AI answers lean on reddit.com most (12.6% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Owens Corning | 552 | 13.4% |
| 2 | Rockwool | 420 | 10.2% |
| 3 | Johns Manville | 312 | 7.6% |
| 4 | Greenfibres | 175 | 4.3% |
| 5 | Froth-Pak | 142 | 3.4% |
| 6 | Handi | 138 | 3.4% |
| 7 | Knauf | 134 | 3.3% |
| 8 | Thermafiber | 131 | 3.2% |
| 9 | Huntsman | 90 | 2.2% |
| 10 | Frost King | 85 | 2.1% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| window insulation kit | ≈23,278 | window insulation kit | 18,100 |
| insulation rolls | ≈18,979 | insulation rolls | 14,800 |
| fire resistant insulation | ≈18,840 | fire resistant insulation | 14,800 |
| crawl space insulation | ≈14,826 | crawl space insulation | 14,800 |
| garage door insulation | — | garage door insulation | 49,500 |
| pipe insulation | — | pipe insulation | 33,100 |
| cellulose insulation | — | cellulose insulation | 22,200 |
| rockwool insulation | — | rockwool insulation | 33,100 |
| spray foam insulation kit | — | spray foam insulation kit | 22,200 |
| fiberglass insulation | — | fiberglass insulation | 74,000 |
| vacuum insulation panel insulation | — | vacuum insulation panel | 90,500 |
| foam board insulation | — | foam board | 60,500 |
| attic insulation | — | attic insulation | 74,000 |
| closed cell spray foam insulation | — | closed cell spray foam insulation | 18,100 |
| blown-in insulation | — | blow-in insulation | 33,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 152 | 12.6% |
| insulationrvalues.com | 117 | 9.7% |
| owenscorning.com | 90 | 7.5% |
| energy.gov | 89 | 7.4% |
| rockwool.com | 84 | 7% |
| energystar.gov | 56 | 4.7% |
| finehomebuilding.com | 55 | 4.6% |
| bobvila.com | 40 | 3.3% |
Related category reports
FAQ
Which brands do AI assistants recommend most for insulation?
Over the last 30 days the top brands by AI mention share are: Owens Corning (13.4%), Rockwool (10.2%), Johns Manville (7.6%), Greenfibres (4.3%), Froth-Pak (3.4%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about insulation?
GEOly estimates ~75,923 AI queries per month in this category across 15 buyer topics, led by “window insulation kit”.
Which sources do AI engines cite for insulation?
The most-cited domains are: reddit.com, insulationrvalues.com, owenscorning.com, energy.gov, rockwool.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.