Category AI Visibility Report
Insulated Bags AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈3,306
Est. AI queries / month
13
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 13 buyer topics in Insulated Bags across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 3,306 AI queries per month.
- RTIC leads the AI shelf with 9.8% of brand mentions, followed by YETI (9.2%) and PackIt (9%). The top three hold 28% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “insulated picnic bags” (top keyword “picnic insulated bags”, ~720 searches/mo).
- AI answers lean on reddit.com most (21.8% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | RTIC | 638 | 9.8% |
| 2 | YETI | 602 | 9.2% |
| 3 | PackIt | 589 | 9% |
| 4 | Bentgo | 374 | 5.7% |
| 5 | Hydro Flask | 331 | 5.1% |
| 6 | Thermos | 249 | 3.8% |
| 7 | Arctic Zone | 230 | 3.5% |
| 8 | Calpak | 228 | 3.5% |
| 9 | L.L.Bean | 174 | 2.7% |
| 10 | 4allfamily | 131 | 2% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| insulated picnic bags | ≈1,133 | picnic insulated bags | 720 |
| insulated medical travel bags | ≈1,132 | insulated medical travel bags | 390 |
| insulated bags for hot food | ≈1,041 | food bags insulated | 4,400 |
| backpack insulated bags | — | backpack cooler | 49,500 |
| insulated bags for men | — | lunch bag for men | 14,800 |
| insulated bags for breast milk | — | insulated cooler bags for breast milk | 5,400 |
| insulated bags for women | — | lunch bag for women | 33,100 |
| insulated freezer bags | — | insulated ice cooler bags | 8,100 |
| insulated wine bags | — | insulated wine bags | 720 |
| insulated lunch bags | — | yeti lunch box | 60,500 |
| insulated grocery bags | — | trader joe's insulated bag | 12,100 |
| insulated tote bags | — | insulated tote bags | 2,900 |
| insulated bags for children | — | insulated childrens lunch bags | 6,600 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 129 | 21.8% |
| travelandleisure.com | 62 | 10.5% |
| foodandwine.com | 42 | 7.1% |
| seriouseats.com | 34 | 5.8% |
| babylist.com | 26 | 4.4% |
| techgearlab.com | 21 | 3.6% |
| cambro.com | 19 | 3.2% |
| outdoorgearlab.com | 17 | 2.9% |
Related category reports
FAQ
Which brands do AI assistants recommend most for insulated bags?
Over the last 30 days the top brands by AI mention share are: RTIC (9.8%), YETI (9.2%), PackIt (9%), Bentgo (5.7%), Hydro Flask (5.1%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about insulated bags?
GEOly estimates ~3,306 AI queries per month in this category across 13 buyer topics, led by “insulated picnic bags”.
Which sources do AI engines cite for insulated bags?
The most-cited domains are: reddit.com, travelandleisure.com, foodandwine.com, seriouseats.com, babylist.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.