Category AI Visibility Report
Incense AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈14,385
Est. AI queries / month
27
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 27 buyer topics in Incense across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 14,385 AI queries per month.
- Satya leads the AI shelf with 12.6% of brand mentions, followed by Shoyeido (10.7%) and Nippon Kodo (8.7%). The top three hold 32% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “sage incense” (top keyword “sage incense”, ~1,900 searches/mo).
- AI answers lean on reddit.com most (54.1% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Satya | 829 | 12.6% |
| 2 | Shoyeido | 704 | 10.7% |
| 3 | Nippon Kodo | 572 | 8.7% |
| 4 | HEM | 353 | 5.3% |
| 5 | Goloka | 235 | 3.6% |
| 6 | Baieido | 164 | 2.5% |
| 7 | Copal | 150 | 2.3% |
| 8 | Minorien Fu-in | 112 | 1.7% |
| 9 | Nitiraj | 105 | 1.6% |
| 10 | Luna Sundara | 104 | 1.6% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| sage incense | ≈2,201 | sage incense | 1,900 |
| resin incense | ≈2,200 | resins for incense | 1,600 |
| agarwood incense | ≈2,120 | agarwood incense | 2,900 |
| bakhoor incense | ≈2,089 | bakhoor incense | 1,600 |
| patchouli incense | ≈2,027 | patchouli incense | 1,300 |
| incense for aromatherapy | ≈2,006 | incense aromatherapy | 1,300 |
| indian incense | ≈1,742 | satya incense | 1,900 |
| japanese incense | — | japanese incense | 3,600 |
| incense for spiritual cleansing | — | spiritual cleansing incense | 1,600 |
| catholic incense | — | incense catholic | 2,400 |
| natural incense | — | natural incense | 2,400 |
| incense with holder | — | incense with holder | 22,200 |
| palo santo incense | — | palo santo incense | 6,600 |
| dragon's blood incense | — | incense dragon's blood | 4,400 |
| frankincense incense | — | frankincense incense | 14,800 |
| citronella incense sticks | — | incense citronella sticks | 1,300 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 718 | 54.1% |
| livingetc.com | 63 | 4.7% |
| aromaparadise.com | 56 | 4.2% |
| walmart.com | 48 | 3.6% |
| nih.gov | 40 | 3% |
| nipponkodostore.com | 28 | 2.1% |
| wilsonhauscandles.com | 26 | 2% |
| aromawarehouse.com | 25 | 1.9% |
Related category reports
FAQ
Which brands do AI assistants recommend most for incense?
Over the last 30 days the top brands by AI mention share are: Satya (12.6%), Shoyeido (10.7%), Nippon Kodo (8.7%), HEM (5.3%), Goloka (3.6%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about incense?
GEOly estimates ~14,385 AI queries per month in this category across 27 buyer topics, led by “sage incense”.
Which sources do AI engines cite for incense?
The most-cited domains are: reddit.com, livingetc.com, aromaparadise.com, walmart.com, nih.gov. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.