Category AI Visibility Report
Household Supplies AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈418,223
Est. AI queries / month
500
Buyer topics monitored
361
Brands on the AI shelf
53
Categories covered
Key insights
- Over the last 30 days, GEOly monitored 500 buyer topics in Household Supplies across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 418,223 AI queries per month.
- Seventh Generation leads the AI shelf with 2.1% of brand mentions, followed by Rubbermaid (1.9%) and Tide (1.5%). The top three hold 5.5% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “fabric stain removers for coffee stains” (top keyword “baking soda for coffee stain”, ~9,900 searches/mo).
- AI answers lean on reddit.com most (15.7% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Seventh Generation | 3,748 | 2.1% |
| 2 | Rubbermaid | 3,336 | 1.9% |
| 3 | Tide | 2,593 | 1.5% |
| 4 | Joseph | 2,118 | 1.2% |
| 5 | Brabantia | 2,093 | 1.2% |
| 6 | O-Cedar | 2,005 | 1.1% |
| 7 | SONGMICS | 1,908 | 1.1% |
| 8 | simplehuman | 1,892 | 1.1% |
| 9 | Clorox | 1,729 | 1% |
| 10 | Scotch-Brite | 1,603 | 0.9% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| fabric stain removers for coffee stains | ≈13,456 | baking soda for coffee stain | 9,900 |
| portable fabric stain removers | ≈11,041 | portable stain remover | 12,100 |
| fabric stain removers without hydrogen peroxide | ≈9,399 | does hydrogen peroxide bleach clothes | 2,900 |
| garden insecticides for stink bugs | ≈9,284 | stink bug insecticide | 14,800 |
| insect repellents for skin | ≈8,420 | natural insect repellents for skin | 5,400 |
| Plastic trash cans | ≈8,114 | plastic trash can | 12,100 |
| heavy duty hangers | ≈8,099 | heavy duty hangers | 3,600 |
| garden insecticides for lawn pests | ≈7,925 | chinch bugs insecticide | 4,400 |
| insect repellents for infants | ≈7,607 | insect repellents for infants | 9,900 |
| Dual trash cans | ≈7,380 | dual trash can | 5,400 |
| hangers with hooks | ≈7,220 | hangers with hook | 5,400 |
| electronic insect repellents | ≈7,198 | mosquito magnet | 8,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 5,228 | 15.7% |
| goodhousekeeping.com | 2,192 | 6.6% |
| consumerreports.org | 1,692 | 5.1% |
| bobvila.com | 1,504 | 4.5% |
| homedepot.com | 1,315 | 4% |
| epa.gov | 1,254 | 3.8% |
| lowes.com | 957 | 2.9% |
| cdc.gov | 852 | 2.6% |
Category reports inside
| Category | Est. AI queries / mo | Topics | Top brand in AI |
|---|---|---|---|
| Fabric Stain Removers | ≈33,896 | 10 | OxiClean |
| Insect Repellents | ≈33,000 | 20 | Repel |
| Buckets | ≈28,811 | 22 | ePackageSupply |
| Trash Cans | ≈28,214 | 16 | simplehuman |
| Pest Control Traps | ≈28,141 | 20 | Catchmaster |
| Garden Insecticides | ≈24,334 | 10 | Bonide Captain Jack's |
| Mops | ≈15,379 | 13 | O-Cedar |
| Hangers | ≈15,319 | 7 | SONGMICS |
| Laundry Detergents | ≈14,863 | 20 | Tide |
| Toilet Paper | ≈12,544 | 13 | Scott |
| Fungicides | ≈12,462 | 12 | Bonide Captain Jack's |
| Garment Racks | ≈12,030 | 6 | VIPEK |
| Glass Cleaners | ≈10,467 | 9 | Invisible Glass |
| Cleaning Cloths | ≈9,678 | 14 | E-Cloth |
| Bathroom Cleaners | ≈9,173 | 10 | CLR |
| Paper Towels | ≈8,490 | 6 | Bounty |
| Laundry Baskets | ≈8,062 | 17 | Sterilite |
| Closet Organizers | ≈7,880 | 13 | ClosetMaid ProGarage |
| Laundry Hampers | ≈7,808 | 9 | SONGMICS |
| Steel Wool | ≈7,249 | 16 | Homax |
| Dryer Sheets | ≈7,099 | 6 | BOUNCE.ME |
| Dish Soap | ≈7,082 | 9 | Dawn |
| Dusters | ≈6,927 | 10 | Bona |
| Stair Treads | ≈6,890 | 13 | Stairtek |
| Drawer Organizer Inserts | ≈6,448 | 7 | SpaceAid |
| Storage Baskets | ≈6,293 | 14 | Better Homes & Gardens |
| Brooms | ≈6,247 | 11 | Libman |
| Squeegees | ≈5,449 | 7 | Ettore |
| Photo Albums | ≈5,413 | 12 | Pioneer |
| Stainless Steel Cleaners | ≈4,879 | 5 | Bar Keepers Friend |
| Fabric Softeners | ≈4,439 | 6 | Downy |
| Umbrella Stands | ≈3,272 | 6 | Best Choice Products |
| Toilet Bowl Cleaners | ≈2,938 | 7 | Clorox |
| Ironing Boards | ≈2,907 | 10 | Brabantia |
| Drying Racks | ≈2,675 | 7 | Brabantia |
| Recycling Bins | ≈2,506 | 11 | Rubbermaid |
| Hat Boxes | ≈1,544 | 7 | Schneiders |
| Paper Napkins | ≈1,447 | 13 | Caspari |
| Moisture Absorbers | ≈1,393 | 5 | DampRid |
| Clothespins | ≈1,291 | 7 | Kevin's Quality |
| Rug Pads | ≈1,272 | 13 | RugPadUSA |
| Furniture Polish | ≈813 | 9 | Howard |
| Lint Rollers | ≈620 | 5 | Scotch-Brite |
| Scouring Pads | ≈579 | 6 | Scotch-Brite |
| All-Purpose Cleaners | — | 3 | Seventh Generation |
| Animal Repellents | — | 3 | Liquid Fence |
| Bleach | — | 4 | Clorox |
| Disinfectant Sprays | — | 4 | Clorox |
| Fabric Shavers | — | 4 | Conair |
| Facial Tissues | — | 4 | Kleenex |
| Fly Swatters | — | 2 | Aspectek |
| Pet Odor Stain Removers | — | 3 | Nature's Miracle |
| Shoe Horns | — | 4 | FootFitter |
FAQ
Which brands do AI assistants recommend most for household supplies?
Over the last 30 days the top brands by AI mention share are: Seventh Generation (2.1%), Rubbermaid (1.9%), Tide (1.5%), Joseph (1.2%), Brabantia (1.2%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about household supplies?
GEOly estimates ~418,223 AI queries per month in this category across 500 buyer topics, led by “fabric stain removers for coffee stains”.
Which sources do AI engines cite for household supplies?
The most-cited domains are: reddit.com, goodhousekeeping.com, consumerreports.org, bobvila.com, homedepot.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.