Category AI Visibility Report
Hockey Sticks AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈5,498
Est. AI queries / month
11
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 11 buyer topics in Hockey Sticks across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 5,498 AI queries per month.
- Bauer leads the AI shelf with 22.6% of brand mentions, followed by CCM (19.7%) and Warrior (16%). The top three hold 58.3% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “street hockey sticks” (top keyword “street hockey sticks”, ~2,400 searches/mo).
- AI answers lean on reddit.com most (46.1% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Bauer | 1,099 | 22.6% |
| 2 | CCM | 959 | 19.7% |
| 3 | Warrior | 778 | 16% |
| 4 | Sher-Wood | 302 | 6.2% |
| 5 | True | 162 | 3.3% |
| 6 | FranklinWH | 136 | 2.8% |
| 7 | Grays | 115 | 2.4% |
| 8 | Pro Stock Hockey Sticks | 112 | 2.3% |
| 9 | STX Dehydra | 99 | 2% |
| 10 | HockeyStickMan | 95 | 2% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| street hockey sticks | ≈2,081 | street hockey sticks | 2,400 |
| wood hockey sticks | ≈1,942 | wood sticks hockey | 1,600 |
| senior hockey sticks | ≈1,475 | hockey sticks men | 6,600 |
| ice hockey sticks | — | bauer hockey sticks | 14,800 |
| field hockey sticks | — | field hockey sticks | 18,100 |
| goalie hockey sticks | — | hockey goalie sticks | 2,400 |
| custom hockey sticks | — | customizable hockey sticks | 2,400 |
| pro stock hockey sticks | — | hockey pro stock sticks | 4,400 |
| composite hockey sticks | — | composite hockey sticks | 4,400 |
| youth hockey sticks | — | youth hockey sticks | 3,600 |
| mini hockey sticks | — | mini hockey sticks | 4,400 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 286 | 46.1% |
| icewarehouse.com | 73 | 11.8% |
| bauer.com | 49 | 7.9% |
| prostockhockey.com | 38 | 6.1% |
| hockeyreviews.com | 23 | 3.7% |
| goaliecoaches.com | 21 | 3.4% |
| prostockhockeysticks.com | 12 | 1.9% |
| warrior.com | 11 | 1.8% |
Related category reports
FAQ
Which brands do AI assistants recommend most for hockey sticks?
Over the last 30 days the top brands by AI mention share are: Bauer (22.6%), CCM (19.7%), Warrior (16%), Sher-Wood (6.2%), True (3.3%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about hockey sticks?
GEOly estimates ~5,498 AI queries per month in this category across 11 buyer topics, led by “street hockey sticks”.
Which sources do AI engines cite for hockey sticks?
The most-cited domains are: reddit.com, icewarehouse.com, bauer.com, prostockhockey.com, hockeyreviews.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.