Category AI Visibility Report
Gift Sets AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈21,746
Est. AI queries / month
13
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 13 buyer topics in Gift Sets across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 21,746 AI queries per month.
- Jo Malone leads the AI shelf with 3.1% of brand mentions, followed by Dior (2.7%) and Yves Saint Laurent (2.5%). The top three hold 8.3% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “gift sets for women” (top keyword “gift sets for women”, ~8,100 searches/mo).
- AI answers lean on reddit.com most (35.6% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Jo Malone | 203 | 3.1% |
| 2 | Dior | 177 | 2.7% |
| 3 | Yves Saint Laurent | 162 | 2.5% |
| 4 | Ulta | 142 | 2.1% |
| 5 | Burberry | 139 | 2.1% |
| 6 | Armani Beauty | 103 | 1.6% |
| 7 | Spa Luxetique | 102 | 1.5% |
| 8 | Gucci | 100 | 1.5% |
| 9 | Prada | 98 | 1.5% |
| 10 | Clinique | 93 | 1.4% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| gift sets for women | ≈7,564 | gift sets for women | 8,100 |
| tea gift sets | ≈7,467 | tea set gift | 6,600 |
| gift sets for men | ≈6,715 | men's gift sets | 4,400 |
| women's fragrance gift sets | — | perfume gift sets for women | 8,100 |
| skin care gift sets | — | skin care gift sets | 18,100 |
| cologne gift sets | — | men's cologne gift sets | 9,900 |
| food gift sets | — | food gift baskets | 6,600 |
| perfume gift sets | — | mini perfume set | 18,100 |
| makeup gift sets | — | makeup gift sets | 9,900 |
| men's fragrance gift sets | — | mens fragrance gift sets | 9,900 |
| bath gift sets | — | bath and body works gift sets | 9,900 |
| holiday gift sets | — | gift sets holiday | 246,000 |
| beauty gift sets | — | sephora gift sets | 18,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 150 | 35.6% |
| sephora.com | 61 | 14.5% |
| ulta.com | 40 | 9.5% |
| forbes.com | 23 | 5.5% |
| macys.com | 16 | 3.8% |
| allure.com | 16 | 3.8% |
| harpersbazaar.com | 15 | 3.6% |
| nordstrom.com | 12 | 2.9% |
FAQ
Which brands do AI assistants recommend most for gift sets?
Over the last 30 days the top brands by AI mention share are: Jo Malone (3.1%), Dior (2.7%), Yves Saint Laurent (2.5%), Ulta (2.1%), Burberry (2.1%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about gift sets?
GEOly estimates ~21,746 AI queries per month in this category across 13 buyer topics, led by “gift sets for women”.
Which sources do AI engines cite for gift sets?
The most-cited domains are: reddit.com, sephora.com, ulta.com, forbes.com, macys.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.