Category AI Visibility Report
Fish Finders AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈2,151
Est. AI queries / month
10
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 10 buyer topics in Fish Finders across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 2,151 AI queries per month.
- Garmin leads the AI shelf with 45.4% of brand mentions, followed by Lowrance (21.7%) and Humminbird (19.2%). The top three hold 86.3% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “portable fish finders” (top keyword “top rated portable fish finders”, ~480 searches/mo).
- AI answers lean on reddit.com most (22.2% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Garmin | 3,181 | 45.4% |
| 2 | Lowrance | 1,516 | 21.7% |
| 3 | Humminbird | 1,346 | 19.2% |
| 4 | Deeper Smart Sonar | 481 | 6.9% |
| 5 | Hawk-Eye | 137 | 2% |
| 6 | Vexilar | 103 | 1.5% |
| 7 | Simrad | 55 | 0.8% |
| 8 | HUMMINGBIRD | 48 | 0.7% |
| 9 | Furuno | 35 | 0.5% |
| 10 | MarCum | 33 | 0.5% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| portable fish finders | ≈749 | top rated portable fish finders | 480 |
| wireless fish finders | ≈711 | deeper fish finders | 1,300 |
| live sonar fish finders | ≈691 | livescope fish finders | 2,400 |
| fish finders for boats | — | fish finders and depth finders | 33,100 |
| best fish finders | — | fish finder | 33,100 |
| fish finders for kayaks | — | fish finders for kayak | 5,400 |
| fish finders with side scan | — | fish finders with side imaging | 1,000 |
| fish finders with GPS | — | garmin fish finders gps | 1,900 |
| fish finders for ice fishing | — | fish finders for ice fishing | 2,900 |
| cheap fish finders | — | cheapest fish finders | 2,900 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 191 | 22.2% |
| outdoorlife.com | 166 | 19.3% |
| oneoutdoors.org | 140 | 16.3% |
| garmin.com | 112 | 13% |
| fieldandstream.com | 95 | 11% |
| lowrance.com | 31 | 3.6% |
| johnsonoutdoors.com | 28 | 3.3% |
| westmarine.com | 12 | 1.4% |
FAQ
Which brands do AI assistants recommend most for fish finders?
Over the last 30 days the top brands by AI mention share are: Garmin (45.4%), Lowrance (21.7%), Humminbird (19.2%), Deeper Smart Sonar (6.9%), Hawk-Eye (2%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about fish finders?
GEOly estimates ~2,151 AI queries per month in this category across 10 buyer topics, led by “portable fish finders”.
Which sources do AI engines cite for fish finders?
The most-cited domains are: reddit.com, outdoorlife.com, oneoutdoors.org, garmin.com, fieldandstream.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.