Category AI Visibility Report
Fire Logs AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈581
Est. AI queries / month
12
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 12 buyer topics in Fire Logs across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 581 AI queries per month.
- Duraflame leads the AI shelf with 26% of brand mentions, followed by Pine Mountain (20%) and Enviro-Log (9.4%). The top three hold 55.4% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “smokeless fire logs” (top keyword “fire logs smokeless”, ~110 searches/mo).
- AI answers lean on bobvila.com most (15.4% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Duraflame | 895 | 26% |
| 2 | Pine Mountain | 688 | 20% |
| 3 | Enviro-Log | 325 | 9.4% |
| 4 | Real Fyre | 150 | 4.4% |
| 5 | Dimplex | 126 | 3.7% |
| 6 | Duluth Forge | 84 | 2.4% |
| 7 | Buck | 62 | 1.8% |
| 8 | Hargrove | 59 | 1.7% |
| 9 | Home Fire Prest Logs | 52 | 1.5% |
| 10 | Napoleon | 51 | 1.5% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| smokeless fire logs | ≈194 | fire logs smokeless | 110 |
| best fire logs | ≈194 | best fire logs | 110 |
| fire logs for wood stoves | ≈193 | fire logs in wood stoves | 70 |
| colored fire logs | — | coloured fire logs | 70 |
| compressed fire logs | — | what are fire logs made of | 320 |
| scented fire logs | — | duraflame crackling fire logs | 320 |
| fire logs for fire pits | — | fire logs for fire pit | 1,000 |
| electric fire logs | — | electric fire logs fireplace | 4,400 |
| ventless fire logs | — | gas fire logs ventless | 5,400 |
| eco friendly fire logs | — | environmentally friendly fire logs | 1,000 |
| starter fire logs | — | starter fire logs | 2,400 |
| long burning fire logs | — | long burning fire logs | 210 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| bobvila.com | 108 | 15.4% |
| duraflame.com | 95 | 13.5% |
| epa.gov | 91 | 13% |
| reddit.com | 83 | 11.8% |
| lowes.com | 45 | 6.4% |
| thespruce.com | 44 | 6.3% |
| homedepot.com | 37 | 5.3% |
| envirolog.com | 36 | 5.1% |
Related category reports
FAQ
Which brands do AI assistants recommend most for fire logs?
Over the last 30 days the top brands by AI mention share are: Duraflame (26%), Pine Mountain (20%), Enviro-Log (9.4%), Real Fyre (4.4%), Dimplex (3.7%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about fire logs?
GEOly estimates ~581 AI queries per month in this category across 12 buyer topics, led by “smokeless fire logs”.
Which sources do AI engines cite for fire logs?
The most-cited domains are: bobvila.com, duraflame.com, epa.gov, reddit.com, lowes.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.