Category AI Visibility Report
Essential Oils AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈41,654
Est. AI queries / month
26
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 26 buyer topics in Essential Oils across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 41,654 AI queries per month.
- Plant Therapy leads the AI shelf with 19.1% of brand mentions, followed by NOW Foods (11%) and Aura Cacia (8.6%). The top three hold 38.7% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “essential oils for air freshener” (top keyword “essential oils as air freshener”, ~5,400 searches/mo).
- AI answers lean on nih.gov most (42.2% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Plant Therapy | 616 | 19.1% |
| 2 | NOW Foods | 354 | 11% |
| 3 | Aura Cacia | 276 | 8.6% |
| 4 | Edens Garden | 242 | 7.5% |
| 5 | Cliganic | 157 | 4.9% |
| 6 | Rocky Mountain Oils | 146 | 4.5% |
| 7 | Eden Botanicals | 64 | 2% |
| 8 | The Essential Oil Company | 54 | 1.7% |
| 9 | Neal’s Yard Remedies | 52 | 1.6% |
| 10 | Plantlife | 45 | 1.4% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| essential oils for air freshener | ≈7,007 | essential oils as air freshener | 5,400 |
| lemon essential oils | ≈6,612 | lemon oil | 5,400 |
| lavender essential oils | ≈5,696 | lavender essential oil benefits | 5,400 |
| vanilla essential oils | ≈5,650 | vanilla essential oil | 5,400 |
| essential oils for humidifiers | ≈5,576 | essential oils for humidifiers | 4,400 |
| essential oils for car diffusers | ≈5,565 | essential oils for car diffusers | 4,400 |
| essential oils for candles | ≈5,548 | essential oils for candles | 4,400 |
| rosemary essential oils | — | rosemary oil | 60,500 |
| essential oils for perfume | — | perfumes essential oils | 18,100 |
| antimicrobial essential oils | — | antimicrobial essential oils | 4,400 |
| essential oils for spider repellent | — | peppermint oil spider repellent | 9,900 |
| essential oils for bug repellent | — | essential oils as bug spray | 12,100 |
| essential oils safe for cats | — | cat-safe essential oils | 8,100 |
| essential oils with carrier oil | — | essential oils with carrier oil | 9,900 |
| aromatherapy essential oils | — | aromatherapy essential oils | 14,800 |
| frankincense essential oils | — | frankincense essential oil | 9,900 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| nih.gov | 759 | 42.2% |
| reddit.com | 235 | 13.1% |
| healthline.com | 104 | 5.8% |
| planttherapy.com | 48 | 2.7% |
| cdc.gov | 46 | 2.6% |
| tisserandinstitute.org | 38 | 2.1% |
| petpoisonhelpline.com | 37 | 2.1% |
| clevelandclinic.org | 35 | 1.9% |
FAQ
Which brands do AI assistants recommend most for essential oils?
Over the last 30 days the top brands by AI mention share are: Plant Therapy (19.1%), NOW Foods (11%), Aura Cacia (8.6%), Edens Garden (7.5%), Cliganic (4.9%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about essential oils?
GEOly estimates ~41,654 AI queries per month in this category across 26 buyer topics, led by “essential oils for air freshener”.
Which sources do AI engines cite for essential oils?
The most-cited domains are: nih.gov, reddit.com, healthline.com, planttherapy.com, cdc.gov. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.