Category AI Visibility Report
Drills AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈27,910
Est. AI queries / month
19
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 19 buyer topics in Drills across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 27,910 AI queries per month.
- Milwaukee leads the AI shelf with 19.4% of brand mentions, followed by DEWALT (16.3%) and Bosch (11.1%). The top three hold 46.8% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “Right angle drills” (top keyword “right angle drills”, ~9,900 searches/mo).
- AI answers lean on reddit.com most (25.4% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Milwaukee | 1,821 | 19.4% |
| 2 | DEWALT | 1,523 | 16.3% |
| 3 | Bosch | 1,039 | 11.1% |
| 4 | Makita | 976 | 10.4% |
| 5 | Hilti | 436 | 4.7% |
| 6 | RYOBI | 370 | 4% |
| 7 | RIDGID | 204 | 2.2% |
| 8 | Hougen | 197 | 2.1% |
| 9 | Medicool Pro Power | 156 | 1.7% |
| 10 | MelodySusie | 145 | 1.5% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Right angle drills | ≈6,313 | right angle drills | 9,900 |
| Auger drills | ≈6,051 | auger drills | 6,600 |
| Drills for concrete and cement | ≈5,757 | concrete drills | 4,400 |
| Tap drills | ≈5,305 | types of bits for drills | 3,600 |
| Corded electric drills | ≈4,484 | electric drills | 12,100 |
| Seed, no-till, and grain drills | — | seed drills | 9,900 |
| Drill drivers | — | milwaukee tool drills | 49,500 |
| Hand drills | — | hand drills | 12,100 |
| Nail drills | — | nail drills and bits | 5,400 |
| Well and directional drills | — | well drills | 8,100 |
| SDS drills | — | rotary hammer drills | 8,100 |
| Hammer drills | — | drills and hammer drills | 60,500 |
| Drills for concrete | — | hammer drills for concrete | 18,100 |
| Magnetic drills | — | magnetic drills | 14,800 |
| Rotary hammer drills | — | rotary hammer drills | 8,100 |
| Angle drills | — | angle drill | 4,400 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 302 | 25.4% |
| protoolreviews.com | 228 | 19.1% |
| bobvila.com | 146 | 12.3% |
| consumerreports.org | 58 | 4.9% |
| hilti.com | 41 | 3.4% |
| homedepot.com | 36 | 3% |
| popularmechanics.com | 25 | 2.1% |
| hougen.com | 23 | 1.9% |
FAQ
Which brands do AI assistants recommend most for drills?
Over the last 30 days the top brands by AI mention share are: Milwaukee (19.4%), DEWALT (16.3%), Bosch (11.1%), Makita (10.4%), Hilti (4.7%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about drills?
GEOly estimates ~27,910 AI queries per month in this category across 19 buyer topics, led by “Right angle drills”.
Which sources do AI engines cite for drills?
The most-cited domains are: reddit.com, protoolreviews.com, bobvila.com, consumerreports.org, hilti.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.