Category AI Visibility Report
Craft Machines AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈2,633
Est. AI queries / month
9
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 9 buyer topics in Craft Machines across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 2,633 AI queries per month.
- Cricut leads the AI shelf with 13% of brand mentions, followed by Brother (10.2%) and Silhouette (8.1%). The top three hold 31.3% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Craft die cutting machines” (top keyword “die cut craft machines”, ~720 searches/mo).
- AI answers lean on reddit.com most (31.7% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Cricut | 665 | 13% |
| 2 | Brother | 522 | 10.2% |
| 3 | Silhouette | 418 | 8.1% |
| 4 | Shimpo | 212 | 4.1% |
| 5 | Janome | 157 | 3.1% |
| 6 | Juki | 157 | 3.1% |
| 7 | Brent | 136 | 2.6% |
| 8 | Sizzix | 134 | 2.6% |
| 9 | Siser | 128 | 2.5% |
| 10 | Speedball | 127 | 2.5% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Craft die cutting machines | ≈1,326 | die cut craft machines | 720 |
| Craft cutting machines | ≈1,307 | craft cutting machines | 1,000 |
| Jewelry and metal craft machines | — | bracelet machine maker | 1,600 |
| Pottery making craft machines | — | pottery making | 5,400 |
| Craft resin making | — | craft resin | 2,400 |
| Woodworking craft machines | — | woodworking machine | 8,100 |
| Craft sewing machines | — | serger machine | 14,800 |
| Sewing machine repair and service | — | sewing machine repair | 18,100 |
| Candle making craft machines | — | candle making | 27,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 200 | 31.7% |
| creativebloq.com | 51 | 8.1% |
| cricut.com | 43 | 6.8% |
| sellpots.com | 29 | 4.6% |
| woodmagazine.com | 22 | 3.5% |
| toautomelters.com | 21 | 3.3% |
| wired.com | 16 | 2.5% |
| austingallery.org | 15 | 2.4% |
FAQ
Which brands do AI assistants recommend most for craft machines?
Over the last 30 days the top brands by AI mention share are: Cricut (13%), Brother (10.2%), Silhouette (8.1%), Shimpo (4.1%), Janome (3.1%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about craft machines?
GEOly estimates ~2,633 AI queries per month in this category across 9 buyer topics, led by “Craft die cutting machines”.
Which sources do AI engines cite for craft machines?
The most-cited domains are: reddit.com, creativebloq.com, cricut.com, sellpots.com, woodmagazine.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.