Category AI Visibility Report
Cleansing Balm AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈2,050
Est. AI queries / month
11
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 11 buyer topics in Cleansing Balm across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 2,050 AI queries per month.
- Clinique leads the AI shelf with 16.2% of brand mentions, followed by Farmacy Beauty (15.6%) and BANILA CO (10.8%). The top three hold 42.6% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “vegan cleansing balm” (top keyword “vegan cleansing balm”, ~1,000 searches/mo).
- AI answers lean on reddit.com most (30.3% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Clinique | 729 | 16.2% |
| 2 | Farmacy Beauty | 703 | 15.6% |
| 3 | BANILA CO | 486 | 10.8% |
| 4 | CeraVe | 356 | 7.9% |
| 5 | The INKEY List | 262 | 5.8% |
| 6 | Elemis | 193 | 4.3% |
| 7 | Beauty of Joseon | 147 | 3.3% |
| 8 | Good Molecules | 143 | 3.2% |
| 9 | Hanskin | 127 | 2.8% |
| 10 | Versed | 111 | 2.5% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| vegan cleansing balm | ≈711 | vegan cleansing balm | 1,000 |
| cleansing balm for oily skin | ≈688 | oily skin cleansing balm | 260 |
| travel size cleansing balm | ≈651 | clinique cleansing balm 15 ml | 210 |
| cleansing balm for aging skin | — | pro collagen cleansing balm | 18,100 |
| cleansing balm for double cleansing | — | oil-based cleanser for double cleansing | 12,100 |
| cleansing balm for makeup removal | — | oil based makeup remover | 5,400 |
| non-comedogenic cleansing balm | — | non comedogenic oil cleanser | 5,400 |
| cleansing balm for dry skin | — | cleanser for dry skin | 8,100 |
| cleansing balm for sensitive skin | — | cleansing balm for sensitive skin | 880 |
| oil-based cleansing balm | — | oil face cleanser | 9,900 |
| Korean cleansing balm | — | korean face cleanser | 6,600 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 225 | 30.3% |
| allure.com | 121 | 16.3% |
| nbcnews.com | 71 | 9.6% |
| vogue.com | 56 | 7.5% |
| glamour.com | 48 | 6.5% |
| farmacybeauty.com | 35 | 4.7% |
| ulta.com | 33 | 4.4% |
| aad.org | 22 | 3% |
FAQ
Which brands do AI assistants recommend most for cleansing balm?
Over the last 30 days the top brands by AI mention share are: Clinique (16.2%), Farmacy Beauty (15.6%), BANILA CO (10.8%), CeraVe (7.9%), The INKEY List (5.8%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about cleansing balm?
GEOly estimates ~2,050 AI queries per month in this category across 11 buyer topics, led by “vegan cleansing balm”.
Which sources do AI engines cite for cleansing balm?
The most-cited domains are: reddit.com, allure.com, nbcnews.com, vogue.com, glamour.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.