Category AI Visibility Report
Carafes AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈7,169
Est. AI queries / month
6
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 6 buyer topics in Carafes across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 7,169 AI queries per month.
- Zojirushi leads the AI shelf with 9.7% of brand mentions, followed by Bormioli Rocco (6.1%) and Technivorm Moccamaster (4.7%). The top three hold 20.5% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “wine carafes” (top keyword “carafes for wine”, ~5,400 searches/mo).
- AI answers lean on reddit.com most (25.8% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Zojirushi | 246 | 9.7% |
| 2 | Bormioli Rocco | 155 | 6.1% |
| 3 | Technivorm Moccamaster | 120 | 4.7% |
| 4 | KINTO | 101 | 4% |
| 5 | JoyJolt | 98 | 3.9% |
| 6 | Bormioli Luigi | 89 | 3.5% |
| 7 | IKEA | 73 | 2.9% |
| 8 | BUNN | 67 | 2.6% |
| 9 | Hario | 63 | 2.5% |
| 10 | Threshold | 51 | 2% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| wine carafes | ≈4,082 | carafes for wine | 5,400 |
| thermal carafes | ≈3,087 | thermal carafes coffee | 3,600 |
| bedside carafes | — | bedside water carafes | 4,400 |
| coffee carafes | — | coffee carafes | 18,100 |
| glass carafes | — | glass carafes | 14,800 |
| water carafes | — | carafes of water | 12,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 56 | 25.8% |
| consumerreports.org | 20 | 9.2% |
| bonappetit.com | 17 | 7.8% |
| zojirushi.com | 17 | 7.8% |
| target.com | 16 | 7.4% |
| eater.com | 16 | 7.4% |
| ikea.com | 12 | 5.5% |
| webstaurantstore.com | 10 | 4.6% |
Related category reports
FAQ
Which brands do AI assistants recommend most for carafes?
Over the last 30 days the top brands by AI mention share are: Zojirushi (9.7%), Bormioli Rocco (6.1%), Technivorm Moccamaster (4.7%), KINTO (4%), JoyJolt (3.9%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about carafes?
GEOly estimates ~7,169 AI queries per month in this category across 6 buyer topics, led by “wine carafes”.
Which sources do AI engines cite for carafes?
The most-cited domains are: reddit.com, consumerreports.org, bonappetit.com, zojirushi.com, target.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.