Category AI Visibility Report
Body Butters AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈8,264
Est. AI queries / month
7
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 7 buyer topics in Body Butters across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 8,264 AI queries per month.
- Josie Maran leads the AI shelf with 9.1% of brand mentions, followed by EOS (6.4%) and Eucerin (5.5%). The top three hold 21% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “whipped body butters” (top keyword “whipped body butters”, ~5,400 searches/mo).
- AI answers lean on allure.com most (31.1% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Josie Maran | 282 | 9.1% |
| 2 | EOS | 199 | 6.4% |
| 3 | Eucerin | 172 | 5.5% |
| 4 | Tree Hut | 151 | 4.9% |
| 5 | La Roche-Posay | 148 | 4.8% |
| 6 | Sol de Janeiro | 122 | 3.9% |
| 7 | Vanicream | 118 | 3.8% |
| 8 | OSEA | 112 | 3.6% |
| 9 | Aveeno | 104 | 3.4% |
| 10 | CeraVe | 103 | 3.3% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| whipped body butters | ≈4,272 | whipped body butters | 5,400 |
| vegan body butters | ≈3,992 | vegan body butters | 2,900 |
| body butters for eczema | — | lotion for eczema | 9,900 |
| best body butters | — | body butter | 27,100 |
| body butters for sensitive skin | — | fragrance free moisturizer for itchy skin | 22,200 |
| body butters for dry skin | — | best moisturizer for dry skin | 18,100 |
| shea body butters | — | shea butter moisturizer | 12,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| allure.com | 122 | 31.1% |
| aad.org | 78 | 19.9% |
| reddit.com | 43 | 11% |
| nationaleczema.org | 33 | 8.4% |
| elle.com | 22 | 5.6% |
| cosmopolitan.com | 18 | 4.6% |
| nbcnews.com | 18 | 4.6% |
| clevelandclinic.org | 12 | 3.1% |
Related category reports
FAQ
Which brands do AI assistants recommend most for body butters?
Over the last 30 days the top brands by AI mention share are: Josie Maran (9.1%), EOS (6.4%), Eucerin (5.5%), Tree Hut (4.9%), La Roche-Posay (4.8%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about body butters?
GEOly estimates ~8,264 AI queries per month in this category across 7 buyer topics, led by “whipped body butters”.
Which sources do AI engines cite for body butters?
The most-cited domains are: allure.com, aad.org, reddit.com, nationaleczema.org, elle.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.