Category AI Visibility Report
Baby Swaddles AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈1,852
Est. AI queries / month
22
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 22 buyer topics in Baby Swaddles across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 1,852 AI queries per month.
- Halo Sleep leads the AI shelf with 24.4% of brand mentions, followed by Love to Dream (21.8%) and ergoPouch (6.5%). The top three hold 52.7% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “Personalized baby swaddles” (top keyword “personalized swaddles”, ~260 searches/mo).
- AI answers lean on babylist.com most (22.4% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Halo Sleep | 1,857 | 24.4% |
| 2 | Love to Dream | 1,656 | 21.8% |
| 3 | ergoPouch | 495 | 6.5% |
| 4 | Aden + Anais | 462 | 6.1% |
| 5 | SwaddleMe | 420 | 5.5% |
| 6 | SwaddleDesigns | 232 | 3.1% |
| 7 | Kyte | 207 | 2.7% |
| 8 | Little Unicorn | 200 | 2.6% |
| 9 | Caden Lane | 100 | 1.3% |
| 10 | Happiest Baby | 96 | 1.3% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Personalized baby swaddles | ≈374 | personalized swaddles | 260 |
| Baby swaddles for 1 to 6 months | ≈371 | swaddles for 4 month old | 260 |
| Baby swaddles for 6 to 12 months | ≈370 | swaddles for 6 9 months | 70 |
| Baby swaddles and wraps | ≈369 | difference between receiving blankets and swaddles | 140 |
| Cute baby swaddles | ≈368 | swaddles for newborn photos | 90 |
| Zip-up swaddles | — | zip up swaddles for newborns | 1,600 |
| Baby swaddles with safety and breathability features | — | breathable swaddles for newborns | 390 |
| Große Pucktücher | — | pucktuch 120x120 | 50 |
| Arms up swaddles | — | swaddles arms up | 5,400 |
| Transition baby swaddles | — | transition swaddles | 5,400 |
| Velcro swaddles | — | swaddles velcro | 5,400 |
| Organic swaddles | — | organic cotton swaddles | 2,400 |
| Pucktücher mit Verschluss | — | swaddleme pucksack | 260 |
| Muslin swaddles | — | swaddles muslin | 8,100 |
| Transition swaddles | — | transitional swaddles | 5,400 |
| Stretchy swaddles | — | wrap swaddles | 1,300 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| babylist.com | 348 | 22.4% |
| reddit.com | 289 | 18.6% |
| healthychildren.org | 271 | 17.4% |
| aap.org | 97 | 6.2% |
| forbes.com | 65 | 4.2% |
| parents.com | 55 | 3.5% |
| babygearlab.com | 39 | 2.5% |
| thebump.com | 34 | 2.2% |
FAQ
Which brands do AI assistants recommend most for baby swaddles?
Over the last 30 days the top brands by AI mention share are: Halo Sleep (24.4%), Love to Dream (21.8%), ergoPouch (6.5%), Aden + Anais (6.1%), SwaddleMe (5.5%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about baby swaddles?
GEOly estimates ~1,852 AI queries per month in this category across 22 buyer topics, led by “Personalized baby swaddles”.
Which sources do AI engines cite for baby swaddles?
The most-cited domains are: babylist.com, reddit.com, healthychildren.org, aap.org, forbes.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.