Category AI Visibility Report
Costumes & Accessories AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈136,748
Est. AI queries / month
19
Buyer topics monitored
18
Brands on the AI shelf
2
Categories covered
Key insights
- Over the last 30 days, GEOly monitored 19 buyer topics in Costumes & Accessories across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 136,748 AI queries per month.
- Spider-Man leads the AI shelf with 3.6% of brand mentions, followed by Rubie’s (3.4%) and Batman (3.1%). The top three hold 10.1% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “inflatable costumes” (top keyword “inflating costumes”, ~49,500 searches/mo).
- AI answers lean on reddit.com most (33% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Spider-Man | 122 | 3.6% |
| 2 | Rubie’s | 116 | 3.4% |
| 3 | Batman | 107 | 3.1% |
| 4 | Leg Avenue | 70 | 2% |
| 5 | Trick Or Treat Studios | 53 | 1.5% |
| 6 | California Costumes | 50 | 1.5% |
| 7 | Blue Demon | 47 | 1.4% |
| 8 | Savage Widetone | 46 | 1.3% |
| 9 | Superman | 46 | 1.3% |
| 10 | Creativity Street | 44 | 1.3% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| inflatable costumes | ≈54,491 | inflating costumes | 49,500 |
| pirate costumes | ≈52,745 | pirate costumes | 49,500 |
| Half face costume masks | ≈10,642 | domino mask | 12,100 |
| Realistic latex and silicone costume masks | ≈10,000 | kigurumi mask | 6,600 |
| Paper and DIY costume masks | ≈8,870 | paper mache mask | 6,600 |
| Animal costume masks | — | therian mask | 49,500 |
| Historical and tribal costume masks | — | theater masks | 14,800 |
| superhero halloween costumes | — | superhero halloween costumes | 74,000 |
| cosplay costumes | — | kpop demon hunter costumes | 165,000 |
| adult halloween costumes | — | adult halloween costumes for adults | 40,500 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 294 | 33% |
| morphsuits.com | 112 | 12.6% |
| etsy.com | 38 | 4.3% |
| maskshq.com.au | 36 | 4% |
| thehorrordome.com | 23 | 2.6% |
| siliconemasklab.com | 22 | 2.5% |
| halloweencostumes.com | 18 | 2% |
| goodhousekeeping.com | 17 | 1.9% |
Category reports inside
| Category | Est. AI queries / mo | Topics | Top brand in AI |
|---|---|---|---|
| Costumes | ≈107,236 | 9 | Rubie’s |
| Costume Masks | ≈29,512 | 10 | Trick Or Treat Studios |
FAQ
Which brands do AI assistants recommend most for costumes & accessories?
Over the last 30 days the top brands by AI mention share are: Spider-Man (3.6%), Rubie’s (3.4%), Batman (3.1%), Leg Avenue (2%), Trick Or Treat Studios (1.5%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about costumes & accessories?
GEOly estimates ~136,748 AI queries per month in this category across 19 buyer topics, led by “inflatable costumes”.
Which sources do AI engines cite for costumes & accessories?
The most-cited domains are: reddit.com, morphsuits.com, etsy.com, maskshq.com.au, thehorrordome.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.