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Reports/GEM: 2,352 Brands Buying ChatGPT Ads
GEM

GEM: 2,352 Brands Buying ChatGPT Ads

July 4, 2026

How to Optimize Your Brand for ChatGPT: The 2026 GEO Playbook — GEOly AI GEO guide cover

The first industry read on sponsored placements inside ChatGPT answers — who advertises and how much of the answer surface they hold.

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GEM Advertising Industry Insights: 2,000+ Brands Are Buying Ads in ChatGPT

GEOly AI analyzed 84,665 ChatGPT sponsored cards from 2,352 advertisers to understand the early state of Generative Engine Marketing and AI answer advertising.

How to Track Competitors' ChatGPT Ads: A Working Guide for Ecommerce Brands

38.2% of shopping-intent ChatGPT answers carried sponsored ads in June 2026. Here's how to monitor which competitors are buying them, manually or with GEOly's GEM, and what to do with the data.

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