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The GEOly blog covers GEO (Generative Engine Optimization), AI search and agentic commerce — data-driven insights, benchmarks and playbooks on how brands get mentioned, cited and recommended across ChatGPT, Gemini, Perplexity and Google AI. Browse every topic by tag or author below.

Alex Garcia is the founder of Marketing Examined, a widely read marketing newsletter and education brand focused on growth experiments and content frameworks. Based in Austin, he breaks down how brands grow through repeatable content and distribution playbooks.

AJ Ghergich is the Global VP of Consulting Services at Botify, where he leads senior search consultants helping enterprise brands adapt to the changing search and AI landscape. A 20-year SEO and content veteran who founded the Ghergich & Co agency, he is a frequent enterprise-SEO speaker and holds the @SEO handle on X.

Adam Levinter is the CEO of Scriberbase and D2C Brands Group and a host of Shopify Masters, interviewing ecommerce founders about building and scaling their brands. He is the author of The Subscription Boom and a lecturer at the University of Toronto, focusing on DTC operations, subscription models, and customer loyalty.

Adam Gent is a senior SEO and technical consultant running Gent of Search, and co-founder of the indexing-monitoring tool Indexing Insight. A former product manager at DeepCrawl (now Lumar), he specializes in SEO product management and helping in-house teams ship technical fixes with engineering. He writes the SEO Sprint newsletter.

Aaron Orendorff is a content strategist and founder of iconiContent, and the former Editor-in-Chief of Shopify Plus and VP of Marketing at Common Thread Collective. His writing on ecommerce and DTC has appeared in The New York Times, Entrepreneur, Business Insider, and Mashable. He specializes in long-form, editorial content strategy for commerce brands.

MIT IDE Digital Fellow quoted on trust, payments rules, liability, and governance in agentic commerce.