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The GEOly blog covers GEO (Generative Engine Optimization), AI search and agentic commerce — data-driven insights, benchmarks and playbooks on how brands get mentioned, cited and recommended across ChatGPT, Gemini, Perplexity and Google AI. Browse every topic by tag or author below.

Founder and CEO of SearchPilot (spun out of Distilled), Will pioneered large-scale SEO A/B testing and brings hard experimental discipline to a field full of untested claims. Essential for teams that want to validate GEO changes rather than guess.

Strategic SEO leader known for using data, AI, and search intelligence to connect organic work to business impact.

A veteran strategy consultant who has advised The New York Times, Google, and Etsy, Tom now works at the intersection of AI and marketing at Alephic and runs the AI Search Leaders community and SEO MBA. His essays connect AI search to the bigger questions of web economics, consulting, and content strategy.

Head of Search Science at Moz and STAT, Tom is known for rigorous SERP and ranking-factor analysis and for turning messy data into clear conclusions. His recent work digs into AI Overviews, the 'Great Decoupling' of informational traffic, and what search data can — and can't — tell us about AI visibility.

Berlin-based senior SEO strategist specializing in technical and international SEO for B2B SaaS. A Lumar contributor, she argues that brand authority, digital PR, and trust—not content alone—are what earn visibility and citations in AI search.

Ahrefs CMO who helped bootstrap the company past $100M ARR through content. A widely-followed voice on SEO strategy and the SEO-to-GEO shift, arguing the fundamentals — exhaustive first-party content plus credible third-party coverage — still win in AI search.