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The GEOly blog covers GEO (Generative Engine Optimization), AI search and agentic commerce — data-driven insights, benchmarks and playbooks on how brands get mentioned, cited and recommended across ChatGPT, Gemini, Perplexity and Google AI. Browse every topic by tag or author below.

Andrew Youderian is the founder of eCommerceFuel, a private community and podcast for established, six-to-eight-figure store owners. A former DTC operator who built and sold his own online businesses, he now runs the community's annual State of the Merchant research and interviews successful operators on his podcast. His work benchmarks what high-performing ecommerce founders are actually doing.

Andrew Faris runs AJF Growth and hosts The Andrew Faris Podcast, sharing tactical, candid ecommerce growth strategy. He has grown DTC brands since 2014 as a media buyer, head of strategy at Common Thread Collective, and CEO of the DTC aggregator 4x400. His perspective centers on profitability and unit economics as the foundation of sustainable growth.
Anatolii Ulitovskyi is the founder of UNmiss, an organic-growth platform offering 45+ free SEO and GEO tools plus automated content and analytics, and previously founded the Ukrainian agency SEOquick. He has spent 15+ years in SEO, digital marketing, and PR after moving into the field in 2008. He publishes educational marketing content across YouTube, LinkedIn, and industry blogs.

Allen Walton is the founder of SpyGuy, a niche ecommerce store selling security and hidden cameras that he grew as a bootstrapped DTC operator. He writes and speaks openly about the realities of building a small, profitable ecommerce business.

Alexa Kilroy is a DTC and ecommerce marketing leader who has served as Head of Brand at Triple Whale, Director of Marketing at FERMÀT and Head of Marketing at Stay AI. She writes and speaks about creative strategy, consumer psychology and data-driven growth for consumer brands.

Alex (Alexandra) Greifeld is the ecommerce operator and writer behind No Best Practices, a widely read newsletter on DTC growth strategy, and the fashion-focused "DTC Fashion Decoded." With 15 years in fashion ecommerce at brands like Coach, Kate Spade, and Bonobos, she consults on acquisition and retention for brands including Jones Road Beauty and Larroudé. She writes candid, data-driven takes on channels, email, and revenue attribution.