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The GEOly blog covers GEO (Generative Engine Optimization), AI search and agentic commerce — data-driven insights, benchmarks and playbooks on how brands get mentioned, cited and recommended across ChatGPT, Gemini, Perplexity and Google AI. Browse every topic by tag or author below.

Evan Bailyn is the founder and CEO of First Page Sage, an SEO and content firm he started in 2009 and grew into one of the largest thought-leadership SEO agencies in the US. In 2023 his firm began offering Generative Engine Optimization (GEO), the practice of getting brands recommended by generative engines like ChatGPT, Perplexity, and Gemini, and he is frequently cited as an early popularizer of the term. He is a best-selling author and speaker who has lectured on SEO and AI search at universities including Stanford.

Ethan Smith is founder and CEO of Graphite, a San Francisco SEO and growth-marketing agency whose clients have included MasterClass, Thumbtack, and Ticketmaster. He is a partner at Reforge and an adjunct marketing professor at IE Business School. Smith publishes data-backed research on AEO, GEO, and AI SEO, arguing that AI search is a far bigger channel than most marketers assume and pressing for clearer, evidence-driven terminology.

Eric Siu is the CEO of digital marketing agency Single Grain and host of the Leveling Up podcast, as well as co-host of the Marketing School podcast with Neil Patel. He is a prominent growth-marketing voice with a large YouTube and podcast following covering SEO, content, and AI-driven marketing.

Eric Enge is President of Pilot Holding and the lead co-author of The Art of SEO, widely referred to as the industry's bible of search. He previously founded Stone Temple Consulting, an award-winning digital marketing agency acquired by Perficient in 2018, and is known for large-scale, data-driven studies on SEO and content quality. His recent work, including the book Using Generative AI for SEO, focuses on separating hype from what actually works in AI search.

Eric Bandholz is the founder and CEO of Beardbrand, a men's grooming brand he launched in 2012 that grew out of the Urban Beardsman blog and YouTube channel. A former Merrill Lynch financial analyst who appeared on Shark Tank, he is a widely followed voice on building a founder-led, content-driven direct-to-consumer brand. He publishes and speaks candidly about brand storytelling, community, and running an ecommerce business.

Eli Weiss is VP of Retention Advocacy at Yotpo, drawing on brand-side experience leading customer experience and retention at Jones Road Beauty and OLIPOP. He writes a weekly newsletter read by tens of thousands of operators on brand building, customer relationships, and sustainable growth. His focus is treating CX and post-purchase communication as core retention and LTV drivers.