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The GEOly blog covers GEO (Generative Engine Optimization), AI search and agentic commerce — data-driven insights, benchmarks and playbooks on how brands get mentioned, cited and recommended across ChatGPT, Gemini, Perplexity and Google AI. Browse every topic by tag or author below.

Gerrid Smith is the founder and CEO of Fortress, a legal marketing agency he started in 2018, and has been in SEO since launching his first agency in 2008. He built one of the earliest law-firm-focused SEO agencies (later Black Fin), which worked with more than 100 firms before its 2020 sale. His work centers on authority-building through link operations, content strategy, technical audits, and AI-driven search optimization.

Georgi Todorov is the founder of Create & Grow, a link-building and digital PR agency, and previously built and sold the ThriveMyWay blog. He was hired by Semrush in 2021 to develop their internal link-building processes and writes widely on SEO and content.

Gareth Hoyle is the founder and managing director of Marketing Signals, a UK agency delivering SEO, PPC, digital PR, and GEO/LLM visibility, with 15+ years in search. He is a frequent commentator on running and scaling SEO agencies.

Francois Marchand is the editor and podcast host of The Ecomm Manager, bringing more than 20 years in marketing, journalism and communications to the ecommerce beat. He moved into ecommerce and marketing after years as a reporter and editor, including a managing-editor role at Unbounce. At The Ecomm Manager he interviews ecommerce professionals and curates practical resources on tools and operations.

Fili Wiese is a former senior Google Search Quality engineer and co-founder of SearchBrothers, where he and Kaspar Szymanski deliver technical SEO audits and Google penalty recovery. He is known for deep expertise in crawling, indexing, webmaster policies and link risk, and has published on both Google's and Bing's official webmaster blogs. He is a frequent international conference speaker.

Fery Kaszoni is the founder and CEO of Search Intelligence, a UK-based digital PR agency he started in 2014 and scaled into a global operation serving 150+ clients. A former full-stack developer, he is one of the UK's most visible voices in digital PR, known for data-driven, reactive, and expert-commentary campaigns that earn media coverage and authoritative links.