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The GEOly blog covers GEO (Generative Engine Optimization), AI search and agentic commerce — data-driven insights, benchmarks and playbooks on how brands get mentioned, cited and recommended across ChatGPT, Gemini, Perplexity and Google AI. Browse every topic by tag or author below.

Helen Guo is co-founder of Schoolyard Snacks (formerly The Cereal School), a low-carb DTC snack brand she grew to eight figures, and a Forbes 30 Under 30 honoree. She now runs SMB Deal Hunter, acquiring and investing in small businesses, and shares ecommerce and entrepreneurship content.

Harry Molyneux is co-founder and head of CRO at DTC Pages, a conversion-rate-optimization agency for Shopify brands built around A/B testing and high-converting landing pages. He publishes swipe files and landing-page frameworks — including an awareness-based, four-type landing page model — used by seven- and eight-figure ecommerce brands.

Harley Finkelstein is President of Shopify and one of the most visible voices in DTC commerce and entrepreneurship. A lawyer and serial entrepreneur, he champions independent merchants and frequently shares the trends reshaping ecommerce, retail, and AI-era commerce. He speaks widely and hosts conversations with founders and operators about building durable brands.

Gretta van Riel is a Melbourne-based serial entrepreneur and Forbes 30 Under 30 honoree who has built multiple seven-figure DTC brands, including SkinnyMe Tea and The 5th watches. She is known for influencer-led launch strategies and teaches ecommerce founders through Foundr's Start & Scale course.

Greg Gifford is Chief Strategy Officer at SearchLab Digital and one of the most in-demand local SEO speakers, known for movie-themed, tactics-packed presentations. He specializes in local search for the automotive industry and other service businesses, with well over a decade of hands-on experience. He speaks at digital marketing conferences worldwide.

Glen Allsopp, long known online as ViperChill, is the founder of the SEO research publication Detailed, which was acquired by Ahrefs, where he now works on marketing and product. He is best known for in-depth research into how large brands and parent companies dominate Google's results, and for competitive SERP and authority-site analysis.