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The GEOly blog covers GEO (Generative Engine Optimization), AI search and agentic commerce — data-driven insights, benchmarks and playbooks on how brands get mentioned, cited and recommended across ChatGPT, Gemini, Perplexity and Google AI. Browse every topic by tag or author below.

Drew Sanocki is the founder and executive chairman of PostPilot, the direct-mail platform built for DTC and ecommerce brands, which he co-founded with Michael Epstein. A multi-exit operator and investor with 20+ years in ecommerce, he has long published practical retention marketing under the 'Nerd Marketing' banner. His work centers on lifecycle marketing, customer retention, and full-funnel discovery for online stores.

Dean Signori is a UK-based SEO consultant and founder of UK Web Geekz, specializing in SEO and Generative Engine Optimization (GEO) for service and ecommerce businesses. He created the Signori Trust Signal Framework to help brands get understood and cited by AI search, and speaks regularly on GEO.

Davie Fogarty is an Australian entrepreneur best known as the founder of DTC loungewear brand The Oodie, which he grew into a multi-hundred-million-dollar business, and of The Davie Group, which oversees several consumer brands. He appears as an investor on Shark Tank Australia and teaches ecommerce operators through Daily Mentor. His YouTube channel documents practical lessons on building and scaling online brands.

David Hoos is a DTC growth marketer who now advises technical agency founders ($1M+) on scaling their businesses. Listed among Commerce Caffeine's ecommerce voices, he shares practical tactics on ecommerce growth, retention and marketing operations across his X and LinkedIn presence.
David Herrmann is the president and founder of Herrmann Digital, a paid-media agency specializing in social advertising across Meta, Pinterest, and Snapchat for DTC brands. Widely regarded as a media buyer's media buyer, he is known for candid takes on creative, CAC, and acquisition. He shares paid-media learnings that help brands understand where real demand comes from.

Dave Gerhardt is the founder of Exit Five, a B2B marketing community, and a former marketing leader at Drift and Privy. He is the author of 'Founder Brand' and is widely followed for lessons on brand-building, content, and community-led distribution.