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How to Add GEO Services to Your Agency (2026) | GEOly | GEO Data Platform for DTC Brands
GEO for Marketing Agencies: How to Add GEO Services
Summary
Agencies can productize GEO into four sellable services — audit, entity work, Share of Model monitoring, and agentic-commerce prep — and price it as its own line item to capture high-margin demand as SEO clicks leak to AI answers.
2026/07/05
7 min read
Adding GEO to your agency is a packaging problem more than a technical one. Productize a short list of repeatable deliverables — an AI-visibility audit, entity and knowledge-graph work, Share of Model monitoring, and agentic-commerce prep — price them as their own line item instead of folding them into SEO, and run them on a data platform so nobody on your team is manually prompting ChatGPT for every client. Agencies that move now are selling into demand that already exists: clients keep asking why ChatGPT ignores them and how to show up in Google's AI Overviews, and most shops still have no answer.
The pitch almost writes itself. Organic clicks are leaking to AI answers, so "we rank you on Google" has lost its shine, while "we get your brand recommended by the engines your customers now ask" is an outcome clients have not bought yet — and are willing to pay a premium for.
Four productizable services cover most of the demand: an audit, entity and knowledge-graph work, Share of Model monitoring, and agentic-commerce readiness.
Lead with a fixed-scope audit as your foot in the door, then convert it into a monthly retainer.
Report against metrics a rankings tool can't show — AIGVR, mention rate, citation rate, Share of Model — so clients see progress that feels new.
White-label reporting and a multi-client dashboard are what make GEO profitable at scale; buy that layer instead of building it.
Why GEO belongs on your rate card now
Three pressures push agencies in the same direction. Retention comes first: SEO gains are flattening as answers get consumed inside the engine, so a client watching clicks fall needs a story about a channel that is still growing. AI visibility gives you that story, and a fresh dashboard to review on the monthly call. Differentiation is the second: "we do SEO" is a commodity quoted by a thousand freelancers, whereas optimizing a brand to be cited and recommended by AI engines is a service most competitors can't yet deliver. Revenue is the third: GEO work is strategic brand and entity management, not keyword volume, so it supports higher retainers than link-building ever did.
There is real research behind the discipline, not just vibes — the original showed that structured, citation-friendly content measurably lifts a source's presence in generated answers. That is the mechanism you are selling.
1. The AI-visibility audit (your foot in the door)
Sell a fixed-scope report that tells a client exactly where they stand across AI ecosystems. It is low-risk for the buyer and it qualifies them for everything else. Cover:
Crawlability: are AI crawlers such as OpenAI's GPTBot and ClaudeBot blocked in robots.txt, and is key content reachable without JavaScript?
Entity strength: is the brand a clearly defined entity that engines can resolve, with consistent naming across the web?
Perception: how do the engines actually describe the brand — accurate, vague, or wrong?
Gap analysis: for the client's money questions, which competitors do the engines recommend instead?
GEOly AI runs a 29-point GEO audit across seven engines (ChatGPT, Gemini, Perplexity, Copilot, Grok, Google AI Mode, and Google AI Overview), so the deliverable is minutes of review, not a week of manual prompting.
Share of Voice and Visibility Score benchmarking a brand against competitors in AI answers — Source: GEOly AI (app.geoly.ai)
2. Entity and knowledge-graph work
Engines recommend brands they can identify with confidence. This service makes the client legible to machines: implement clean Organization and Product schema, tighten Wikidata and reputable directory entries, and keep name, address, phone, and site data consistent everywhere. The goal is a semantic moat — a stable, well-attested entity the models keep pulling into answers.
3. Share of Model monitoring and AI reputation
This is your recurring revenue engine. Deliver a monthly Share of Model report that tracks how often each engine mentions and cites the brand for its priority prompts, then act on what it shows:
Catch and correct hallucinations before they harden into the model's default description.
Run citation analysis to find which sources the engines trust in the category, then earn placement in them.
Optimize content to answer the specific questions that decide a purchase.
Tie the report to a single headline number — GEOly's AIGVR score, a 0-100 visibility index — so clients can see the line move month over month, alongside the raw metrics and KPIs underneath it.
4. Agentic-commerce readiness
For retail and DTC clients, the next frontier is being buyable by an agent, not just visible to a reader. Publish and maintain an llms.txt and clean product feeds, structure pricing and availability so a model can quote them without guessing, and optimize for agentic commerce surfaces. For Shopify brands this maps directly to share of card — whether your client's product actually lands in the AI shopping shortlist.
Packaging and pricing
Don't bury GEO inside an SEO invoice; give it its own tier so the value is visible. Treat the ranges below as starting points to adapt to your market and margins.
Starter
Monthly AI-visibility reporting and a single headline score.
Basic schema and entity maintenance.
Quarterly content-gap analysis.
Growth
Continuous reputation monitoring across all major engines.
A dedicated citation-building campaign.
Regular prompt and content optimization for high-value queries.
Enterprise
Full knowledge-graph and entity management.
Rapid response for damaging hallucinations.
Custom MCP integration so the client's own agents and workflows read live GEO data.
Run it without building a stack
You do not need to hire a data team to sell this. GEOly AI is built to sit under an agency: an industry-level AI database plus own-brand monitoring across seven engines, a white-label reporting layer so deliverables carry your brand, and a multi-client dashboard so every account lives in one view. For technical clients, the agent-native MCP server (62 tools), CLI, and Skills let you wire GEO data straight into their stack.
AI search visibility dashboard tracking mention rate, AIGVR and Share of Model across ChatGPT, Gemini and other AI engines — Source: GEOly AI (app.geoly.ai)
If you are comparing options, our roundup of the best AI SEO tools covers what to look for; you can pressure-test the fit on a free trial before you resell it, and the pricing page shows where agency economics land. See the tag/geo and ai-search hubs for more playbooks.
A realistic rollout
Here is a repeatable motion rather than a spun-up success story. Lead with the audit as a low-commitment offer; because it surfaces uncomfortable gaps — competitors the engines recommend instead, a brand description that is subtly wrong — it converts a meaningful share of buyers into ongoing retainers who want those gaps closed. From there the work is legible: citation-building lifts how often the engines cite the client, monitoring proves the movement month over month, and the mention rate climbing on Perplexity or ChatGPT is a chart the client has never seen from an SEO report. Sequence it that way and each engagement compounds into the next.
The agencies that win the next few years won't be the ones with the best backlink outreach. They'll be the ones who learned to speak to machines first — and packaged it so clients could buy it.
FAQ
Do I need to be technical to sell GEO?
No. The strategy — audit, entity work, monitoring, reporting — is brand and content management, and a platform handles the querying and scoring. You need enough fluency to interpret an audit and explain Share of Model to a client, not to build crawlers.
How is GEO different from SEO for my clients?
SEO optimizes for ranked links a human clicks; GEO optimizes for being mentioned, cited, and recommended inside an AI answer where there may be no click at all. The mechanics overlap — clean structure, authority, citations — but the metric is visibility in the response, not position on a results page. See what is GEO and what is AEO for the distinction.
What should I charge for GEO?
Price it as its own line, not an SEO add-on. Many agencies start audits as a fixed fee and move clients onto monthly retainers scoped by how many engines, prompts, and entities you manage. Anchor the number to outcomes clients can see in reporting rather than hours worked.
Can I white-label the reports?
Yes — that is the point of running on a platform. GEOly AI generates branded reports and keeps every client in one dashboard, so you present your agency's work, not a third-party tool. Try it on a free trial before you build the offer around it.
