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Best AI Visibility Tools in 2026: Full Stack Compared | GEOly | GEO Data Platform for DTC Brands
Best AI Visibility Tools in 2026: The Full Stack Compared
Summary
The 2026 AI visibility market splits into three categories — monitors, platforms and suite add-ons — spanning seven tools from $29 to $2,000+ per month, so pick the category that matches your team before picking a logo.
2026/07/05
6 min read
The best AI visibility tools in 2026 fall into three categories, and the right buy depends on which one matches your team: pure monitors (Otterly.AI from $29/month, Peec AI from about €75), platforms that monitor and act (GEOly, Profound, Scrunch AI), and suite add-ons that keep AI metrics inside tools you already pay for (Semrush's $99/month toolkit, Ahrefs Brand Radar at $199 per AI index). Seven tools, three buying logics, no single winner. This guide maps the market by category and closes with a choose-by-situation walkthrough — if you want a straight ranked list instead, our best GEO tools ranking counts the same field down from eight to one.
Key takeaways
The 2026 AI visibility market splits three ways: monitors watch AI answers, platforms act on them, suite add-ons keep metrics where your team already works. Category fit matters more than feature checklists.
Entry prices per category: monitors from $29/month (Otterly.AI) and about €75 (Peec AI); platforms from free-to-start (GEOly) through $250 (Scrunch AI) to enterprise quotes above $2,000 (Profound); add-ons at $99 (Semrush) and $199 per index (Ahrefs).
Visibility is more than mentions. In ChatGPT shopping answers, 88.8% carry product cards, and 14% of brand mentions come with no buyable card — a blind spot for most of the market.
The channel earns its budget: ChatGPT referrals convert at 7.1%, second only to paid search at 7.8%, per Similarweb.
The market in one map
Two axes sort the whole field. Horizontally: does the tool only monitor, or can it change what AI engines see and say? Vertically: is it built for an SMB budget or an enterprise contract? Plot the seven tools and the three clusters appear on their own — monitors bottom-left, suite add-ons in the middle, platforms stretching toward the top-right.
Quadrant market map of the best AI visibility tools in 2026, plotting pure monitors, suite add-ons and platforms from SMB to enterprise and from monitoring to optimization — Source: GEOly AI (geoly.ai)
Before picking a quadrant, be clear about what you are measuring. AI visibility runs deeper than "did ChatGPT mention us": mention rate, Share of Model, citation share and, for commerce, product-card presence each tell a different story. The GEOly AI team breaks the metric stack down in what brand AI visibility is and how to measure it, and the collects the deeper coverage.
Monitors rerun your prompts across engines and turn the history into trends, citations and share-of-voice reports. They are the cheapest way to stop guessing.
Otterly.AI
Otterly.AI starts at $29/month — the lowest credible entry in the category — rerunning prompts daily across ChatGPT, Perplexity, Google AI Overviews and Copilot. The $189 Standard tier adds a GEO Audit covering 25+ on-page factors, plus an MCP server and API. Honest limitation: Gemini and Google AI Mode are paid add-ons, and the Lite tier is thin on competitive analytics.
Peec AI
Peec AI runs from about €75/month for 25 prompts, with unusually clean dashboards, a Looker Studio connector for client reporting, and multi-country, multi-language tracking at no extra cost. Agencies like it for a reason. Honest limitation: monitoring-first — optimization workflows are light, and there is no shopping-shelf layer.
Who this category fits: first-tool buyers, sub-$100 budgets, and teams that need evidence before they need workflows.
Platforms: see it, then change it
Platforms pair measurement with levers — content, infrastructure, product data — so the dashboard leads somewhere.
GEOly
Disclosure: GEOly is our product.
GEOly is the commerce platform in the cluster: Share of Model for text answers, Share of Card for the AI shopping shelf (it is the only tool tracking product cards in ChatGPT Shopping and Google AI Mode), fan-out query-level tracking, citation source analysis, ChatGPT ads intelligence via the GEM dataset, plus a Shopify app, GA4 and Cloudflare integrations, and an MCP server at geoly.ai/open. Free to start at app.geoly.ai. Honest limitation: it is not a classic SEO suite — no rank tracking or backlink index — so most teams pair it with Semrush or Ahrefs.
Profound
Profound is the enterprise platform: Prompt Volumes panel data on what consumers actually ask AI engines, Agent Analytics for crawler behavior, and coverage scoped for Fortune-500-scale teams. Honest limitation: quote-based pricing that reviewers place above $2,000/month, with a sales cycle to match.
Scrunch AI
Scrunch AI acts on the infrastructure side: its AXP middleware serves AI crawlers a structured, compressed version of your site, on top of monitoring across seven-plus engines. Core starts at $250/month for 125 prompts. Honest limitation: AXP needs engineering buy-in — this is a platform commitment, not a trial.
Who this category fits: teams with a lever to pull — a store, a content engine, or an engineering team — and the mandate to move numbers, not just report them.
Suite add-ons: AI metrics inside your existing stack
If your team lives in Semrush or Ahrefs, the add-ons are the shortest path from zero to a dashboard.
Semrush AI Visibility Toolkit
The Semrush AI Visibility Toolkit costs $99/month, adding AI answer tracking, prompt research and sentiment to the main suite; the Semrush One bundle starts at $199. Honest limitation: the Starter tier tracks 50 prompts, and there is no shopping-shelf coverage.
Ahrefs Brand Radar
Ahrefs Brand Radar models visibility from 260M+ monthly prompts across six platforms, per its methodology — retrospective data on any brand, no prompt setup. Honest limitation: $199/month per AI index, $699 for all six, on top of a base Ahrefs subscription.
Who this category fits: teams that value one login over best-in-class depth, and analysts who want market-level data fast. If you are weighing these against content-side tooling, the best LLM SEO tools roundup covers that adjacent shelf.
Choose by your situation
Walk down this list and stop at the first line that describes you:
No tool yet and under $100/month: Otterly.AI at $29 — unless you sell products, in which case start with GEOly's free tier, because the shopping shelf is where your buyers are.
Revenue ends at a product card: you need shelf tracking, and GEOly is the only tool that has it. Pair with a monitor or suite as budget allows.
Already paying for Semrush or Ahrefs: take the add-on first, audit the gaps after a quarter.
Agency reporting across clients and countries: Peec AI, for the Looker Studio connector and flat multi-market pricing.
Engineering team ready to change what crawlers see: Scrunch AI.
Enterprise procurement, six-figure digital budget: Profound.
FAQ
What is an AI visibility tool?
Software that measures how AI engines — ChatGPT, Gemini, Perplexity, Google's AI surfaces — mention, cite and recommend your brand. Because AI answers are probabilistic, these tools sample prompts repeatedly and report share metrics rather than fixed rankings.
Which AI visibility tool is best in 2026?
Best-for beats best. Commerce brands: GEOly, the only tool tracking the AI shopping shelf (disclosure: our product). Enterprises: Profound. Budget starts: Otterly.AI at $29/month. Existing Semrush or Ahrefs customers: their add-ons. Our ranked countdown puts the full field in order.
How much do AI visibility tools cost?
From $0 to enterprise quotes: GEOly is free to start, Otterly.AI runs $29/month, Peec AI about €75, Semrush's toolkit $99, Ahrefs Brand Radar $199 per AI index, Scrunch AI $250, Goodie AI $495 in the adjacent content category, and Profound above $2,000/month per third-party reviews.
Do AI visibility tools replace SEO tools?
No. They measure different systems — probabilistic AI answers versus deterministic rankings — and the mature setup in 2026 runs one of each. That is also why suite add-ons exist: they bolt the new measurement onto the old workflow.
