Part of GEOly's "GEO / AEO Expert Watch" series · meet **Tom Critchlow**, a quick map of their public work and where to follow them — with links to the original sources.
Who is Tom Critchlow
A veteran strategy consultant who has advised The New York Times, Google, and Etsy, Tom now works at the intersection of AI and marketing at Alephic and runs the AI Search Leaders community and SEO MBA. His essays connect AI search to the bigger questions of web economics, consulting, and content strategy.
These experts believe whether content gets cited by AI depends heavily on how widely it is distributed and mentioned by third parties. You do not just write — you get referenced everywhere. Their recurring focus areas include: SEO strategy, independent consulting, AI-era web strategy.
What GEO / AEO practitioners can learn from Tom Critchlow
- **Third-party mentions are fuel**: an LLM’s world model comes from web-scale text, so consistent mentions on Reddit, media and communities reinforce how AI sees you. - **Create once, distribute everywhere**: reshape core ideas for each platform to widen the surface area that gets crawled and cited. - **Narrative consistency**: keep the same facts and positioning across channels so AI is not left unsure of you.
**GEOly angle**: Essay angle: what AI search does to the consulting and content-strategy model.
What it means for brands going global
Global-facing brands often invest only in their own site while neglecting being mentioned across overseas communities and media. Publishing around real user questions and earning consistent third-party references is how you get AI to name you in its answers.
Follow Tom Critchlow: homepage & socials
- [Website](https://tomcritchlow.com) - [X](https://x.com/tomcritchlow) - [LinkedIn](https://www.linkedin.com/in/tomcritchlow/)
To meet more experts across GEO, AEO and agentic commerce, visit the [GEOly author hub](/blog/author).
*This profile is an editorial compilation of publicly available information, curated by the GEOly team for industry learning and reference. All links point to the expert's own public pages. Contact us for any correction or removal.*
